Stacey Schultz

Senior Vice President of Marketing

Professional Overview

Stacey Schultz is an accomplished marketing executive with over 15 years of experience driving growth and innovation for leading consumer brands. As the Senior Vice President of Marketing at Utz Brands, Inc., she is responsible for spearheading the company's overall marketing strategy and campaigns to strengthen brand equity and expand market share.

Experience Summary

Current Role

As the Senior Vice President of Marketing at Utz Brands, Inc., Stacey oversees the development and execution of integrated marketing programs across the company's portfolio of iconic snack food brands, including Utz, On The Border, and BFY. She leads a team of talented marketing professionals to devise data-driven campaigns that enhance brand visibility, drive sales, and cultivate lasting customer relationships. Under her leadership, Stacey has played a pivotal role in positioning Utz Brands as a market leader and enhancing the company's competitive advantage in the highly competitive snack food industry.

Career Progression

Prior to her current role, Stacey held various marketing leadership positions at prominent consumer brands. As the SVP of Marketing and Innovation at Truco Enterprises, she was instrumental in the successful relaunch of the On The Border brand, resulting in significant revenue growth and market share gains. She also served as the VP of Marketing at Truco Enterprises, where she spearheaded the development and launch of innovative product lines that resonated with consumers.

Stacey's earlier experience includes roles as the Manager of Shopper and Brand Activation at Deoleo, where she drove marketing strategies for the Bertolli and Carapelli brands, and as an Account Director at The Integer Group, where she managed integrated campaigns for a diverse client portfolio.

Academic Background

Stacey holds a Bachelor's of Arts degree in Advertising and Mass Communications from the University of South Carolina-Columbia.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Consumer insights and data-driven decision making

• New product innovation and launch

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Stacey has demonstrated a proven track record of driving measurable results for the brands she has served. Notable achievements include:

• Spearheaded the successful relaunch of the On The Border brand, resulting in a 25% increase in sales and a 15% gain in market share.

• Developed and launched a series of innovative product lines that expanded Truco Enterprises' product portfolio and generated over $20 million in incremental revenue.

• Implemented data-driven marketing strategies that increased consumer engagement and brand loyalty for the Bertolli and Carapelli brands.

Conclusion

Stacey Schultz is a seasoned marketing leader with a passion for building and revitalizing iconic consumer brands. Her deep industry expertise, strategic vision, and collaborative leadership style have enabled her to drive transformative growth and innovation for the companies she has served. As the Senior Vice President of Marketing at Utz Brands, Inc., Stacey is poised to continue her track record of success, further strengthening the company's market position and driving long-term value for its stakeholders.