Staci Kurnit
Vice President, E-Commerce & Digital Marketing
Miami, Florida, United States
Professional Overview
Staci Kurnit is an accomplished marketing and e-commerce executive with over a decade of experience driving digital transformation and revenue growth for leading consumer brands. As the Vice President of E-Commerce & Digital Marketing at Summer Fridays, she oversees the company's end-to-end digital strategy, including e-commerce operations, online marketing, and customer experience optimization.
Current Role
In her current role, Staci is responsible for spearheading Summer Fridays' omnichannel digital initiatives, with a focus on elevating the brand's online presence and driving exceptional customer engagement. She leads a high-performing team of digital marketers, web developers, and e-commerce specialists, collaborating closely with cross-functional partners to deliver innovative solutions and maximize the company's digital footprint. Under her leadership, Summer Fridays has experienced significant growth in online sales and web traffic, establishing the brand as a leader in the competitive beauty and skincare industry.
Career Progression
Prior to joining Summer Fridays, Staci served as the Director of E-Commerce at Glossier, where she played a pivotal role in scaling the brand's digital operations and implementing data-driven strategies to enhance the customer experience. Earlier in her career, she held marketing roles at well-known cosmetics companies, including Sephora and Estée Lauder, where she honed her expertise in digital marketing, content creation, and e-commerce optimization.
Academic Background
Staci holds a Bachelor of Science in Marketing from the University of Florida, where she graduated with honors. She is a passionate advocate for continuous learning and regularly attends industry conferences and workshops to stay at the forefront of digital marketing trends and best practices.
Areas of Expertise
- E-commerce strategy and operations
- Digital marketing and social media management
- User experience design and optimization
- Data analysis and performance-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Summer Fridays, Staci has spearheaded the launch of the brand's first-ever mobile app, which has been instrumental in driving a 25% increase in mobile conversions. She has also led the implementation of a robust influencer marketing program, resulting in a 30% boost in social media engagement and a significant increase in brand awareness. Under her guidance, the company's e-commerce site has seen a 15% year-over-year growth in revenue and a 12% improvement in customer satisfaction scores.
Conclusion
With her extensive experience in digital marketing and e-commerce, Staci Kurnit is a dynamic and results-driven leader who is poised to continue driving innovation and growth at Summer Fridays. Her deep understanding of the beauty and skincare industry, coupled with her proven track record of delivering measurable impact, make her a valuable asset to the company's ongoing digital transformation.
