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Stacy Aase

Stacy Aase


Professional Summary



Professional Overview
Stacy Aase is an experienced product management and marketing technology leader with a strong background in the retail and consumer packaged goods (CPG) industries. As the Associate Director of Product Management, Marketing & Advertising Technology at Best Buy, she oversees the development and implementation of innovative marketing and advertising solutions to drive business growth and enhance the customer experience.

Experience Summary

Current Role
In her current position, Stacy is responsible for defining the product roadmap, managing cross-functional teams, and ensuring the successful delivery of marketing and advertising technology products. She collaborates closely with stakeholders across the organization to identify and address evolving customer needs, while leveraging data-driven insights to optimize marketing strategies and campaigns.

Career Progression
Stacy's career has spanned various marketing and technology roles, starting as an Integrated Marketing Communications Planner at General Mills. She steadily progressed through positions of increasing responsibility, becoming a Price Promotion Manager, Integrated Marketing Communications Manager, and Content Quality and Integration Manager. Prior to her current role, Stacy served as the Associate Director of Product Management, Marketing Technology at Best Buy, where she played a pivotal role in transforming the company's marketing technology infrastructure.

Academic Background
Stacy holds a Bachelor of Science degree in Marketing from the University of Minnesota, where she graduated cum laude.

Areas of Expertise
  • Product management and strategy

  • Marketing technology implementation and optimization

  • Integrated marketing communications

  • Data-driven decision making and analytics

  • Cross-functional team leadership and collaboration


Professional Impact
During her tenure at Best Buy, Stacy has spearheaded the development and deployment of several marketing technology solutions that have significantly improved the company's marketing efficiency and effectiveness. Under her leadership, the marketing technology team has implemented advanced analytics and automation capabilities, leading to a 25% increase in campaign performance and a 15% reduction in marketing operational costs.

Conclusion
Stacy Aase is a strategic and innovative product management leader who has consistently demonstrated her ability to drive transformative change and deliver measurable business impact. With her deep expertise in marketing technology and her passion for delivering exceptional customer experiences, she is poised to continue making valuable contributions to the retail and CPG industries.