Stacy Dykema - Regional Director of Sales and Marketing

Professional Overview

Stacy Dykema is an accomplished sales and marketing professional with over 20 years of experience in the senior living industry. In her current role as the Regional Director of Sales and Marketing at Pacifica Senior Living, she oversees the sales and marketing strategies for multiple senior living communities in the Temecula, CA area.

Experience Summary

Current Role

As the Regional Director of Sales and Marketing at Pacifica Senior Living, Stacy is responsible for developing and implementing comprehensive sales and marketing plans to drive occupancy and revenue growth across the region. She leads a team of sales and marketing professionals, providing strategic guidance and oversight to ensure the successful execution of targeted campaigns and initiatives. Under her leadership, Pacifica's regional communities have consistently exceeded their sales and occupancy goals, positioning the organization as a market leader in the Temecula area.

Career Progression

Prior to her current role, Stacy served as the Community Sales Director and Assistant Executive Director at Atria Senior Living, where she was instrumental in improving sales performance and operational efficiency. Before that, she held the position of Director of Marketing at MBK, where she spearheaded innovative marketing strategies that contributed to significant growth and brand recognition for the organization.

Academic Background

Stacy holds a Bachelor's degree in Business Administration with a concentration in Marketing from the University of California, Riverside.

Areas of Expertise

Stacy's areas of expertise include strategic sales and marketing planning, team leadership and development, market analysis, brand management, and community engagement. She is adept at leveraging data-driven insights to inform decision-making and maximize the impact of marketing campaigns and sales initiatives.

Professional Impact

Throughout her career, Stacy has demonstrated a strong ability to drive results and contribute to the overall success of the organizations she has served. She has been recognized for her leadership in implementing effective sales and marketing strategies that have consistently exceeded occupancy and revenue targets. Stacy's industry expertise and passion for the senior living sector have made her a valuable asset to the communities she has served.

Conclusion

Stacy Dykema is a seasoned sales and marketing professional with a proven track record of success in the senior living industry. Her comprehensive experience, strategic mindset, and strong leadership skills make her a valuable asset to Pacifica Senior Living as the organization continues to expand its presence in the Temecula region and beyond.