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Stacy Haase

Stacy Haase


Creative Director - Licensed Products
New York, New York, United States

Professional Overview


Stacy Haase is an accomplished creative professional with extensive experience in the licensed products industry. As the Creative Director for Beekman 1802 and Lady Antebellum's Heartland, she leverages her expertise in design, brand management, and product development to drive innovative and commercially successful licensed offerings.

Experience Summary



Current Roles


Creative Director - Licensed Products, Beekman 1802 (2014 - Present)
  • Oversees the creative direction and development of licensed products for the Beekman 1802 brand, ensuring alignment with the brand's aesthetic and values

  • Collaborates with licensing partners to conceptualize and bring to market a diverse portfolio of home goods, apparel, and lifestyle products

  • Leads a team of designers and product managers to deliver high-quality, on-trend licensed collections that resonate with the brand's loyal customer base


Creative Director, Lady Antebellum's Heartland (2014 - Present)
  • Responsible for the creative vision and execution of licensed products for the country music group Lady Antebellum's Heartland brand

  • Develops cohesive product lines that capture the essence of the Heartland brand and appeal to the band's fanbase

  • Manages the creative development process, from ideation to final production, ensuring seamless integration with the client's brand strategy


Creative Consultant, Divatex / DWI Holdings (2012 - Present)
  • Provides strategic creative guidance and design expertise to the home textile and bedding manufacturer Divatex / DWI Holdings

  • Collaborates with the in-house design team to develop innovative, market-leading products that meet the evolving needs of retail partners and end-consumers


Career Progression


EVP Creative - Homestead, Li & Fung USA (2006 - 2012)
  • Spearheaded the creative direction and product development for the Homestead division, a leading provider of licensed home goods

  • Oversaw a team of designers and product managers to conceptualize and execute successful licensed collections for major brands

  • Drove significant revenue growth and market share expansion through the development of distinctive, trend-forward products


Academic Background


Stacy holds a Bachelor of Fine Arts degree in Fashion Design from the Parsons School of Design, where she graduated with distinction.

Areas of Expertise


  • Brand management and creative direction for licensed products

  • Product design and development for home goods, apparel, and lifestyle categories

  • Trend forecasting and market analysis to identify emerging opportunities

  • Cross-functional collaboration with licensing partners, merchandising, and manufacturing teams

  • Leadership and team management in fast-paced, deadline-driven environments


Professional Impact


  • Developed and launched several award-winning licensed collections that exceeded sales targets by 20-30%

  • Spearheaded the creative strategy for the Beekman 1802 licensed product line, contributing to the brand's rapid growth and expansion into new retail channels

  • Recognized as a creative visionary within the licensed products industry, known for delivering innovative, consumer-centric designs that resonate with target audiences


Conclusion


With her exceptional design skills, strategic mindset, and deep industry expertise, Stacy Haase is a dynamic creative leader who consistently drives the success of licensed product programs for premier brands. Her ability to translate brand identities into commercially viable, trend-forward offerings positions her as a valuable asset to any organization seeking to expand its licensed product portfolio.