Stacy Larocca - Dual Director of Sales
Professional Overview
Stacy Larocca is a seasoned sales executive with over 15 years of experience in the hospitality industry. As the Dual Director of Sales at Endeavor, she is responsible for leading and developing high-performing sales teams to drive revenue growth and achieve strategic objectives for the organization.
Experience Summary
Current Role
As the Dual Director of Sales at Endeavor, Stacy oversees the sales operations for multiple properties within the company's portfolio. In this role, she is responsible for developing and executing comprehensive sales strategies, managing a team of regional sales managers, and driving the achievement of revenue and market share goals. Stacy's leadership has been instrumental in securing high-profile client contracts and strengthening Endeavor's position as a leading hospitality provider in the region.
Career Progression
Prior to her current role, Stacy held several sales and management positions within the hospitality industry, including Regional Sales Manager at Wyndham Hotels & Resorts, Catering Sales Manager at Crown Plaza Hotel Lombard -Downers Grove, and Group Sales Manager at Holiday Inn Express, Palatine, IL. Throughout her career, Stacy has demonstrated a consistent track record of success, consistently exceeding sales targets and driving operational efficiencies.
Academic Background
Stacy holds a Bachelor's degree in Hospitality Management from the University of Illinois, where she graduated with Honors.
Areas of Expertise
- Strategic sales planning and execution
- Team leadership and talent development
- Client relationship management and account growth
- Revenue optimization and performance analytics
- Hospitality industry trends and best practices
Professional Impact
During her tenure at Endeavor, Stacy has spearheaded several successful initiatives, including the implementation of a customer relationship management (CRM) system that has streamlined the company's sales processes and improved lead conversion rates by 20%. Additionally, she has been instrumental in forging partnerships with industry-leading event organizations, expanding Endeavor's market reach and securing lucrative contracts.
Conclusion
Stacy Larocca is a dynamic and results-oriented sales professional with a proven track record of driving growth and success in the hospitality industry. Her expertise in strategic sales planning, team leadership, and customer relationship management, combined with her deep industry knowledge, make her a valuable asset to Endeavor as the company continues to expand its market presence and solidify its position as a premier hospitality provider.
