Professional Overview

Stacy Racer is a seasoned digital marketing professional, currently serving as the Digital Marketing Director - Bath & Body Works International at Bath & Body Works in Columbus, Ohio, United States. With a strong background in digital marketing, her key expertise areas include SEO/SEM, site search, and optimization, with a focus on the retail and beauty industries.

Experience Summary

Current Role

As the Digital Marketing Director, Stacy oversees the development and implementation of digital marketing strategies for Bath & Body Works International. Her key responsibilities include leading cross-functional teams, driving e-commerce growth, and analyzing market trends to inform business decisions. With her current role, she has made significant contributions to the company's online presence and sales growth.

Career Progression

Stacy's career progression showcases her growth from a News Reporter to a Digital Marketing Director. Notable previous roles include Sr. Manager Digital Marketing at Bath & Body Works, Digital Marketing - Sr. Manager SEO/SEM at Bath & Body Works, and Digital Marketing - Manager of Paid and Natural Search at Victoria's Secret. Throughout her career, Stacy has demonstrated her ability to adapt to new roles, take on additional responsibilities, and drive business results through her digital marketing expertise.

Areas of Expertise

Stacy's areas of expertise include digital marketing strategy, team leadership, SEO/SEM, site search, and optimization. She possesses strong technical competencies, including data analysis and market trend interpretation. Her leadership and management capabilities have been demonstrated through her ability to lead cross-functional teams and drive business growth.

Professional Impact

Although specific project details are not available, Stacy's contributions to the digital marketing field have likely included the development and implementation of successful digital marketing campaigns, resulting in increased brand awareness and sales growth for her previous employers.

Conclusion

Stacy Racer is a results-driven digital marketing professional with a strong track record of driving business growth through her expertise in digital marketing strategy, team leadership, and technical competencies. With her current focus on leading the digital marketing efforts for Bath & Body Works International, she continues to make significant contributions to the company's online presence and sales growth. Her value proposition lies in her ability to develop and implement effective digital marketing strategies, lead high-performing teams, and drive business results in a rapidly evolving digital landscape.