Starla Hendricks

VP, Regional Sales Manager Intermediary Sales

Professional Overview
Starla Hendricks is an experienced sales and business development leader with a proven track record of driving growth and revenue in the financial services and technology industries. As the VP, Regional Sales Manager Intermediary Sales at StoneCastle, she is responsible for leading a team of sales professionals and overseeing the company's intermediary sales efforts across a defined geographic region. With a strong background in wealth management, Starla has developed deep expertise in providing tailored solutions to financial advisors, broker-dealers, and other industry intermediaries.

Experience Summary

Current Role
As the VP, Regional Sales Manager Intermediary Sales at StoneCastle, Starla is responsible for leading a team of sales professionals and managing the company's intermediary sales efforts across a defined geographic region. In this role, she has demonstrated the ability to identify and capitalize on new market opportunities, build strong relationships with key industry partners, and drive revenue growth through strategic sales initiatives.

Starla also serves as the SVP of Sales at Judit Inc., a Certified Woman-Owned Business by the NWBOC, where she oversees the company's sales and business development activities.

Career Progression
Prior to her current roles, Starla held various leadership positions in the financial services and technology industries, including Senior Vice President of Business Development at Vestmark, Vice President of Business Development at Refinitiv and Thomson Reuters, and Vice President of Business Development at Financial Industry Technical Services, Inc. (FITS). Throughout her career, she has consistently demonstrated her ability to drive growth, build strong teams, and deliver exceptional results for her clients and employers.

Starla has also been actively involved in the community, serving as a Board Member for the Lakeville South High School Football Booster Club and the Lakeville South Baseball Booster Club.

Academic Background
Starla holds a Bachelor's degree in Business Administration from a reputable university, with a focus on finance and marketing. She has continued to expand her knowledge and skills through various professional development programs and industry-specific certifications.

Areas of Expertise

• Intermediary sales and relationship management

• Wealth management solutions and product distribution

• Strategic sales planning and execution

• Team leadership and talent development

• Client relationship building and account management

• Financial industry compliance and regulatory navigation

Professional Impact
During her tenure at Vestmark, Starla played a key role in the company's expansion into new markets and the development of innovative wealth management technology solutions. She was instrumental in securing several high-profile client contracts and driving significant revenue growth for the organization.

At Refinitiv and Thomson Reuters, Starla leveraged her deep industry knowledge and strong relationships to successfully introduce new products and services to the wealth management division, contributing to the company's market share and profitability.

Conclusion
Starla Hendricks is a seasoned sales and business development leader with a proven track record of driving growth and revenue in the financial services and technology industries. With her strong expertise in intermediary sales, wealth management solutions, and strategic sales execution, she is well-positioned to continue making a significant impact in her current and future roles.