Stefani Cohen

VP, Digital Marketing and Media

Professional Overview
Stefani Cohen is an accomplished marketing and media executive with over 20 years of experience driving impactful digital transformation and omnichannel strategies for leading beauty and consumer brands. As the Vice President of Digital Marketing and Media at Shiseido, she is responsible for overseeing the company's global digital marketing initiatives, media planning and investments, and data-driven customer engagement programs.

Experience Summary

Current Role
In her current role at Shiseido, Stefani is responsible for developing and executing innovative digital marketing strategies to enhance the company's brand presence, drive customer acquisition and retention, and optimize marketing performance across all digital touchpoints. She leads a team of experienced digital marketing professionals and leverages data-driven insights to develop targeted campaigns, refine media mix, and deliver measurable results.

Career Progression
Prior to joining Shiseido, Stefani held senior leadership positions at prominent marketing and media agencies, including Havas Media Group and Deutsch Inc. As the EVP of Connection Planning and Investments at Havas Media Group, she was instrumental in driving integrated media strategies for luxury and beauty brands within the LVMH portfolio. Earlier in her career, Stefani served as the Executive Director of Integrated Media North America at The Estée Lauder Companies and the Senior Director of Global Connection Planning at Revlon, where she spearheaded the transformation of their media operations and pioneered data-driven marketing initiatives.

Academic Background
Stefani holds a Bachelor of Arts degree in Communications and Media Studies from the University of Pennsylvania.

Areas of Expertise

• Digital marketing strategy and execution

• Omnichannel campaign planning and optimization

• Media mix modeling and performance analytics

• Data-driven customer insights and segmentation

• Integrated marketing and brand-building

• Agency management and client relationship building

Professional Impact
Throughout her career, Stefani has consistently driven significant business impact for her clients and employers. At Havas Media Group, she led the development of a data-powered media planning and buying platform that delivered a 25% increase in marketing efficiency for LVMH's beauty brands. During her tenure at The Estée Lauder Companies, Stefani spearheaded the integration of digital and traditional media, resulting in a 30% improvement in campaign ROI and a 15% boost in customer acquisition.

Conclusion
Stefani Cohen's extensive experience in digital marketing and media, coupled with her proven track record of driving transformative, data-driven initiatives, positions her as a valuable asset to Shiseido. In her current role, she is poised to elevate the company's digital capabilities, enhance customer engagement, and contribute to its continued growth and success in the global beauty market.