Stefanie Gomes

Social Design Director
New York, New York, United States

Professional Overview

Stefanie Gomes is an accomplished Social Design Director with extensive experience in the cosmetics industry. She specializes in crafting visually compelling and strategically aligned social media campaigns that drive brand engagement and customer conversion.

Experience Summary

Current Role

As the Social Design Director at Bobbi Brown Cosmetics, Stefanie oversees the development and implementation of the brand's social media design strategy. She leads a team of designers in creating eye-catching, on-brand visual assets for the company's various social channels, ensuring consistent brand messaging and a cohesive aesthetic. Stefanie's innovative approach and deep understanding of social media trends have contributed to Bobbi Brown's growing online presence and increased audience engagement.

Career Progression

Prior to her current role, Stefanie served as the Social Art Director at Bobbi Brown Cosmetics, where she was instrumental in elevating the brand's social media aesthetic and driving a 25% increase in social media followers. Before that, she held positions as a Senior Designer at La Mer North America Creative and a Graphic Designer at The Estée Lauder Companies Inc., where she honed her skills in digital design, brand strategy, and cross-functional collaboration.

Academic Background

Stefanie holds a Bachelor of Fine Arts in Graphic Design from the Parsons School of Design, where she graduated with honors.

Areas of Expertise

• Social media design and strategy

• Brand identity and visual language development

• Digital asset creation (e.g., Instagram posts, stories, reels)

• Campaign conceptualization and execution

• Trend forecasting and industry insights

• Multidisciplinary team leadership and collaboration

Professional Impact

Throughout her career, Stefanie has spearheaded numerous successful social media campaigns that have driven significant growth and engagement for Bobbi Brown Cosmetics. Her work has been recognized within the industry, earning her a prestigious CLIO Award for Social Media Design in 2020.

Conclusion

With her exceptional design skills, strategic thinking, and deep understanding of the ever-evolving social media landscape, Stefanie Gomes is poised to continue making a lasting impact on the cosmetics industry. As the Social Design Director at Bobbi Brown Cosmetics, she is dedicated to leveraging the power of visual storytelling to connect with audiences, increase brand awareness, and drive business success.