Stefanie Owenby

Professional Summary

Professional Overview
Stefanie Owenby is a seasoned marketing executive with over a decade of experience driving brand strategy and global marketing initiatives. As the Vice President of Marketing at City Mattress, she leverages her expertise in brand positioning, digital marketing, and consumer engagement to amplify the company's presence and secure its competitive edge in the highly competitive mattress industry.

Experience Summary

Current Role
As the Vice President of Marketing at City Mattress, Stefanie is responsible for developing and executing comprehensive marketing strategies that align with the company's overall business objectives. She oversees a team of marketing professionals and is instrumental in shaping the brand's identity, driving digital campaigns, and enhancing customer experiences. Under her leadership, City Mattress has seen a significant increase in brand awareness and market share within the Fort Myers region.

Career Progression
Prior to her current role, Stefanie held various leadership positions at Hertz, where she demonstrated her ability to drive global brand marketing initiatives. As the Vice President of Global Brand Marketing, she was instrumental in revitalizing the company's brand image and expanding its digital footprint. Earlier in her career, Stefanie served as the Senior Director and Director of Brand Marketing at Hertz, where she played a pivotal role in launching successful marketing campaigns and enhancing customer engagement. She began her marketing journey as an Associate Brand Manager at South Beach Diet, where she gained valuable experience in brand management and consumer insights.

Academic Background
Stefanie holds a Bachelor of Business Administration degree from the University of Florida, with a concentration in Marketing. Her academic achievements and passion for the field have been the foundation for her successful career in the marketing industry.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and e-commerce

• Consumer behavior and market trends

• Integrated marketing campaign development

• Cross-functional team leadership and collaboration

• Data-driven decision making and analytics

Professional Impact
During her tenure at Hertz, Stefanie led the development and implementation of a comprehensive rebranding initiative that resulted in a 28% increase in brand recognition and a 15% uplift in customer loyalty. Additionally, she spearheaded the company's foray into social media, driving a 35% growth in digital engagement and a 22% boost in online sales.

Conclusion
With her exceptional marketing acumen, strategic vision, and proven track record of success, Stefanie Owenby is poised to make a significant impact in her role as the Vice President of Marketing at City Mattress. Her commitment to driving innovation, leveraging data-driven insights, and delivering measurable results positions her as a valuable asset in the ever-evolving marketing landscape.