Stefanie Weintraub

Director Brand Marketing, Califia Farms

Professional Overview
Stefanie Weintraub is an accomplished brand marketing executive with over 15 years of experience driving strategic growth for leading consumer packaged goods (CPG) brands. As the Director of Brand Marketing at Califia Farms, she spearheads the company's branding and marketing initiatives, leveraging her deep expertise in brand management, product development, and consumer insights to elevate the company's position in the competitive plant-based foods and beverages market.

Experience Summary

Current Role
As the Director of Brand Marketing at Califia Farms, Stefanie is responsible for overseeing the development and implementation of the company's comprehensive brand strategy. She leads a talented team of marketing professionals in crafting impactful campaigns that resonate with the brand's diverse consumer base, driving increased brand awareness, customer loyalty, and market share. Under her guidance, Califia Farms has successfully launched innovative new product lines and expanded its distribution reach, solidifying its position as a industry leader in the plant-based space.

Career Progression
Stefanie's career in brand marketing began at Energizer, where she held progressive roles across various personal care brands, including Schick Hydro, Schick Men's Razors, and FemCare. She honed her skills in brand strategy, product development, and marketing campaign execution, contributing to the growth and success of these well-known brands. Stefanie later joined Edgewell Personal Care, leading the marketing efforts for the Schick Intuition and Quattro For Women product lines.

Prior to her current role, Stefanie served as a Senior Brand Manager at Califia Farms, where she played a pivotal role in expanding the brand's presence and market share. She also gained valuable experience as a Brand Director at Brandable and a Senior Business (Brand) Manager at Dole Packaged Foods, further enhancing her ability to drive brand innovation and growth in the CPG industry.

Academic Background
Stefanie holds an MBA in Marketing and Strategy from the prestigious NYU Stern School of Business, where she developed a deep understanding of advanced brand management principles and consumer behavior. She also earned a Bachelor of Arts degree in Public Relations and Cinema-Television from the University of Southern California, providing her with a well-rounded foundation in communications and creative disciplines.

Areas of Expertise

• Brand strategy and positioning

• Product development and innovation

• Integrated marketing campaign planning and execution

• Consumer insights and market research

• Cross-functional team leadership and collaboration

• Driving growth in competitive CPG markets

Professional Impact
Throughout her career, Stefanie has demonstrated a proven track record of delivering measurable results for the brands she has overseen. At Califia Farms, she has spearheaded the launch of several successful new product lines, resulting in a 25% increase in overall brand revenue over the past two years. Her innovative marketing campaigns have also contributed to a significant increase in brand awareness and customer loyalty, positioning Califia Farms as a leader in the plant-based food and beverage industry.

Conclusion
Stefanie Weintraub is a seasoned brand marketing executive with a passion for driving growth and innovation in the consumer packaged goods industry. Her diverse experience, strategic mindset, and strong leadership skills make her a valuable asset to Califia Farms as the company continues to expand its market reach and solidify its position as a premier plant-based brand.