Steffen Petersen
Co-Founder & CEO
London, England, United Kingdom
Professional Overview
Steffen Petersen is a seasoned entrepreneur and business leader with a strong track record of founding and scaling successful technology companies. As the Co-Founder and CEO of Sona, he leverages his extensive experience in the e-commerce and startup sectors to drive innovation and deliver impactful solutions for Sona's clients.
Experience Summary
Current Role
As the Co-Founder and CEO of Sona, Steffen is responsible for setting the strategic vision, leading the executive team, and overseeing all aspects of the company's operations. Under his leadership, Sona has established itself as a trusted partner for businesses seeking to enhance their online presence and optimize their digital customer experiences.
Career Progression
Prior to founding Sona, Steffen co-founded Catapult, a successful e-commerce consultancy that he led as Managing Director from 2015 to 2021. Before that, he co-founded the Lazada Group, a leading e-commerce platform in Southeast Asia, where he served as the Co-Founder and Managing Director from 2012 to 2015. Steffen also previously held the role of CEO and Founder of Rocket Internet UK, a prominent startup incubator, and worked in the Investment Banking Division at Goldman Sachs, where he focused on Nordic Equity Capital Markets.
Academic Background
Steffen holds a Bachelor's degree in Business Administration from a leading European university, where he graduated with distinction.
Areas of Expertise
- E-commerce strategy and optimization
- Digital transformation and customer experience design
- Startup and business scaling
- Investment banking and capital markets
- Team building and leadership
Professional Impact
Throughout his career, Steffen has demonstrated a strong ability to identify market opportunities, build high-performance teams, and drive the successful development and growth of innovative technology companies. His leadership and strategic vision have been instrumental in the success of Catapult, Lazada, and now Sona, where he continues to make significant contributions to the e-commerce and startup ecosystems.
Conclusion
Steffen Petersen's extensive experience, entrepreneurial mindset, and proven track record of success make him a valuable asset to the companies and communities he serves. As the Co-Founder and CEO of Sona, he is poised to continue driving innovation and delivering exceptional outcomes for the organization and its clients.
