Steffenie Zorner
Sr. Director of Marketing
Los Angeles, CA, United States
Professional Overview
Steffenie Zorner is an accomplished marketing executive with over a decade of experience driving strategic brand initiatives and delivering impactful business results. As the Sr. Director of Marketing at Splendid, a leading contemporary lifestyle brand, she leverages her deep expertise in marketing strategy, brand development, and digital transformation to elevate the company's market presence and drive sustainable growth.
Experience Summary
Current Role
As the Sr. Director of Marketing at Splendid, Steffenie is responsible for overseeing all aspects of the brand's marketing operations, including digital marketing, social media, content creation, and campaign management. She has led the successful launch of several high-profile marketing campaigns that have significantly increased brand awareness and engagement, resulting in a 25% growth in online sales.
Career Progression
Prior to her role at Splendid, Steffenie served as the Head of Marketing at TraceMe, where she spearheaded the company's rebranding efforts and developed innovative digital strategies that drove a 35% increase in user acquisition. Before that, she held the position of Director of Marketing at New Form Entertainment, where she was instrumental in developing and executing successful marketing campaigns that contributed to a 20% year-over-year revenue growth.
Earlier in her career, Steffenie held the roles of Sr. Account Supervisor and Brand Strategist at 9thWonder Agency, where she worked with a diverse portfolio of clients to craft impactful brand narratives and digital marketing solutions. She also has experience as a Brand Manager at ALO Yoga, where she played a key role in expanding the brand's presence and driving sales growth.
Academic Background
Steffenie holds a Bachelor's degree in Marketing from California Polytechnic State University-San Luis Obispo, where she graduated with honors.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Brand development and repositioning
- Digital transformation and online customer engagement
- Campaign planning and performance optimization
- Data-driven decision making and analytics
Professional Impact
Throughout her career, Steffenie has demonstrated a track record of delivering measurable business results through her innovative marketing strategies and data-driven approach. She has been recognized for her ability to lead cross-functional teams, foster collaborative partnerships, and drive impactful initiatives that align with the company's strategic objectives.
Conclusion
With her extensive experience, strong leadership skills, and deep industry expertise, Steffenie Zorner is poised to continue making a significant impact in the marketing field. As the Sr. Director of Marketing at Splendid, she is committed to leveraging her strategic vision and analytical mindset to further strengthen the brand's market position and drive sustainable growth.
