Professional Summary
Professional Overview
Steph Dixon is a seasoned marketing and brand strategy professional with over a decade of experience driving impactful growth and engagement for leading consumer brands. As the Director of Brand Marketing at The Black Tux, she oversees the full spectrum of brand initiatives, from creative development to performance marketing and community building. With a proven track record of success across the retail, ecommerce, and consumer goods sectors, Steph is adept at leveraging data-driven insights to develop and execute innovative marketing strategies that resonate with target audiences.
Experience Summary
Current Role
As the Director of Brand Marketing at The Black Tux, Steph is responsible for spearheading all brand-centric marketing efforts, including campaign ideation, content creation, media planning and optimization, and strategic partnerships. Under her leadership, the brand has experienced significant increases in website traffic, online conversions, and social media engagement. Steph also serves as the Head of Brand Marketing at Nestig, where she oversees the development and rollout of the company's brand identity across multiple channels.
Career Progression
Prior to her current roles, Steph held the position of Director of Brand Marketing at Society6, where she played a pivotal role in elevating the brand's visibility and expanding its customer base. She has also worked as a Creative Consultant at Morrow Soft Goods and as the Manager of Merchandising and Marketing at MadeHere PDX, leveraging her expertise in brand strategy, content creation, and performance marketing to drive growth and customer loyalty.
Academic Background
Steph holds a Bachelor of Arts degree in Marketing and Communications from the University of Oregon, where she graduated with distinction.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign planning and execution
- Digital marketing and social media
- Content creation and curation
- Influencer and partnership marketing
- Data analysis and performance optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Steph has consistently demonstrated her ability to drive measurable results for the brands she has served. At The Black Tux, she has spearheaded the development of a highly successful social media strategy that has resulted in a 35% increase in organic social media followers and a 25% uplift in social media-driven revenue. Similarly, at Nestig, Steph has been instrumental in the launch of a new brand identity and marketing campaign, which has contributed to a 20% year-over-year growth in website traffic and a 15% increase in online conversions.
Conclusion
With her extensive expertise in brand marketing, digital strategy, and consumer engagement, Steph Dixon is poised to continue making a significant impact in the industry. Her ability to leverage data-driven insights, foster cross-functional collaboration, and deliver innovative marketing solutions makes her a valuable asset to any organization seeking to elevate its brand presence and drive sustainable growth.
