Steph Nahrgang

Vice President, Product Design & Brand Creative

Professional Overview
Steph Nahrgang is a seasoned retail and brand design executive with over 15 years of experience driving innovative, customer-centric omni-channel experiences. As the Vice President of Product Design & Brand Creative at Orvis, she is responsible for leading the company's product design and brand creative strategy, overseeing a talented team to elevate the brand's visual identity and enhance the customer journey across all touchpoints.

Experience Summary

Current Role
In her current role at Orvis, Steph is spearheading the company's product design and brand creative initiatives, ensuring a cohesive and compelling brand experience that resonates with customers. She collaborates closely with cross-functional teams to develop innovative product designs, impactful marketing campaigns, and engaging in-store and digital experiences that strengthen Orvis' position as a leading outdoor lifestyle brand.

Career Progression
Prior to joining Orvis, Steph held progressive leadership roles at Athleta, where she served as the Vice President of Brand Creative, Omni-Channel Experience, and Marketing Operations. In this capacity, she led the strategic development and execution of the brand's creative vision, overseeing the integration of digital and physical touchpoints to deliver seamless, immersive customer experiences. Before Athleta, Steph held senior positions in visual merchandising and retail marketing at Gap Inc. and Old Navy, honing her expertise in brand storytelling, store design, and customer engagement.

Academic Background
Steph holds a Bachelor of Fine Arts in Graphic Design from the University of California, Davis, where she graduated with distinction.

Areas of Expertise

• Product design and brand creative direction

• Omni-channel customer experience strategy

• Visual merchandising and in-store experience curation

• Integrated marketing campaigns and brand messaging

• Retail operations and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Steph has consistently delivered impactful results, driving measurable improvements in brand perception, customer engagement, and revenue growth. Her work at Athleta, for instance, contributed to a 25% increase in digital traffic and a 15% uplift in same-store sales. At Orvis, she is poised to leverage her expertise to further enhance the brand's product design and creative direction, positioning the company for continued success in the dynamic outdoor retail landscape.

Conclusion
With her extensive experience in retail, brand design, and customer-centric innovation, Steph Nahrgang is a strategic and visionary leader. In her current role at Orvis, she is well-equipped to elevate the brand's product design and creative vision, delivering exceptional experiences that resonate with customers and drive sustained growth.