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Stephan Lalonde

Director Dealer Sales

Profile: Stephan Lalonde



Current Position


Director of Dealer Sales at CARFAX Canada

Professional Background


Stephan Lalonde serves as the Director of Dealer Sales at CARFAX Canada, a role that positions him at the forefront of sales strategies and dealership relations. He operates out of Almonte, Ontario, and has been linked to various impactful initiatives within the company. CARFAX Canada is known for its meticulous vehicle history reports, often utilized by dealerships across Canada to authenticate vehicle data and prevent fraud.

Leadership and Expertise


Stephan's leadership capabilities are evident from his active engagement in industry events and his posts on LinkedIn. He is deeply passionate about empowering his team and honing his leadership style to adapt to different challenges. His contributions are particularly noted in the realm of increasing awareness about dealership fraud prevention and best practices in promoting dealership groups.

Key Responsibilities


  • Overseeing the dealer sales activities and ensuring alignment with CARFAX Canada’s strategic goals.

  • Enhancing dealer relationships and customizing promotional strategies based on consumer insights.

  • Addressing and mitigating issues such as VIN cloning, auto fraud, and ensuring the authenticity of vehicle history reports.

  • Actively recruiting for key roles within CARFAX Canada, as noted in his posts about looking for Regional Acquisition Managers and DevOps Engineers.


Industry Engagement


Stephan has been featured in significant industry discussions and publications:
  • Canadian Auto Dealer (July 29, 2024): Stephan articulated the growing concerns regarding VIN cloning and auto theft, stressing the importance of comprehensive Vehicle History Reports.

  • TADA Podcast (May 17, 2023): Spoke on best practices for promoting dealership groups and the effective utilization of consumer data to fine-tune promotional messaging.


Strategic Contributions


Stephan Lalonde has been instrumental in advocating for:
  • Higher accountability for dealerships regarding auto fraud.

  • Educating dealers on recognizing and addressing VIN-related fraud.

  • Promoting detailed Vehicle History Reports to ensure transparency and build consumer trust.


Notable Achievements


Under Stephan’s direction, CARFAX Canada has maintained its reputation as a leader in providing vehicle history reports and has been recognized as one of Canada’s 50 Best Managed Companies.

Professional Presence



  • Frequently posts about industry trends and recruitment opportunities on LinkedIn, indicating his proactive approach to both professional development and corporate growth.


Publications and Mentions


  • Stephan's insights and strategic thoughts have been extensively shared and recognized in reputable industry platforms such as Canadian Auto Dealer and Motor Vehicle Retailers of Ontario (MVRO).


This comprehensive profiling provides a detailed insight into Stephan Lalonde’s professional background, expertise, and contributions to CARFAX Canada. His role as Director of Dealer Sales places him at a crucial juncture in aligning sales strategies with industry needs and augmenting dealer credibility through robust fraud prevention measures.