Stephane Jaspar
Chief Marketing Officer
Professional Overview
Stephane Jaspar is an accomplished marketing executive with over 20 years of experience driving brand growth and innovation across the fashion and luxury retail industries. As the Chief Marketing Officer at rag & bone, he is responsible for crafting and executing integrated marketing strategies that elevate the brand's global presence and connect with diverse consumer segments.
Experience Summary
Current Role
As the Chief Marketing Officer at rag & bone, Stephane is spearheading the brand's marketing transformation, leveraging his deep expertise in digital marketing, content creation, and consumer engagement. Under his leadership, rag & bone has seen a 25% increase in online sales and a significant expansion of its social media following. Stephane's strategic vision and data-driven approach have been instrumental in driving the brand's continued success in a highly competitive market.
Career Progression
Prior to joining rag & bone, Stephane served as the Chief Marketing Officer at Scotch & Soda, where he was instrumental in revitalizing the brand's image and expanding its international footprint. He has also held senior marketing roles at Stella McCartney and The Webster, where he played a pivotal role in strengthening brand equity and driving customer loyalty through innovative marketing initiatives.
Stephane's early career was marked by his experience in public relations, having worked as a Senior Account Executive at Nadine Johnson Inc. and as a Junior Publicist at Miramax Films. These formative roles provided him with a solid foundation in strategic communications and brand-building, which he has since leveraged to become a highly sought-after marketing leader in the fashion industry.
Academic Background
Stephane holds a Bachelor's degree in Marketing from the University of Paris-Dauphine, where he graduated with Honors. His academic achievements and specialized knowledge in consumer behavior and marketing strategy have been crucial in shaping his successful career.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital marketing and e-commerce optimization
- Brand positioning and identity development
- Consumer insights and data-driven decision-making
- Retail and wholesale channel management
- Integrated marketing campaign planning and implementation
Professional Impact
During his tenure at Scotch & Soda, Stephane spearheaded a comprehensive rebranding initiative that resulted in a 30% increase in global brand awareness and a 20% uplift in international sales. At Stella McCartney, he led the development and launch of the brand's first-ever e-commerce platform, contributing to a 35% growth in online revenue.
Conclusion
Stephane Jaspar is a seasoned marketing executive with a proven track record of driving transformative change and delivering exceptional results for leading fashion and luxury brands. With his strategic vision, data-driven approach, and deep industry expertise, he is well-positioned to continue elevating rag & bone's brand presence and driving sustainable growth in the evolving retail landscape.
