Stephanie Augier

VP Global Product Management Marketing Mix & Lift

Professional Overview
Stephanie Augier is an accomplished marketing and analytics professional with over 20 years of experience driving innovation and business growth in the consumer packaged goods (CPG) and retail industries. As the VP of Global Product Management, Marketing Mix & Lift at Circana, she leverages her deep expertise in data-driven marketing strategies and product development to help clients maximize the impact of their marketing campaigns and investments.

Experience Summary

Current Role
In her current position at Circana, Stephanie is responsible for leading the global product management team in the development and enhancement of the company's marketing mix modeling and campaign lift measurement solutions. She works closely with clients to understand their unique marketing challenges and tailors Circana's offerings to deliver actionable insights and drive tangible business results.

Career Progression
Prior to joining Circana, Stephanie held various leadership roles at IRI, where she spearheaded the development and implementation of innovative analytics solutions for the international market. As the VP of Global Product Management, Mkg Mix & Lift, she successfully drove the expansion and refinement of IRI's marketing mix modeling and campaign lift measurement capabilities, enabling clients to make more informed, data-driven marketing decisions.

Earlier in her career, Stephanie held positions in analytics sales, solutions management, and market research operations, where she honed her skills in client service, product development, and data-driven problem-solving.

Academic Background
Stephanie holds a bachelor's degree in Business Administration and Management from a reputable university, where she specialized in marketing and analytics.

Areas of Expertise

• Marketing mix modeling and campaign lift measurement

• Data-driven marketing strategy and optimization

• Global product management and innovation

• Client-centric solutions development

• Cross-functional team leadership and collaboration

Professional Impact
Under Stephanie's leadership, the marketing mix modeling and campaign lift measurement solutions at Circana and IRI have consistently delivered measurable business impact for clients, enabling them to make more informed, data-driven marketing decisions. Her ability to translate complex data into actionable insights has earned her a reputation as a trusted partner and thought leader in the industry.

Conclusion
With her proven track record of driving innovation, delivering client-centric solutions, and achieving tangible business results, Stephanie Augier is poised to continue making a significant impact in the marketing and analytics space. Her deep industry expertise, combined with her strong leadership skills and collaborative approach, make her a valuable asset to the Circana team and the clients they serve.