Stephanie Car
Amazon Shopper Marketing Manager
Professional Overview
Stephanie Car is an experienced marketing professional with a strong focus on ecommerce and shopper marketing strategies. As the Amazon Shopper Marketing Manager at Kenvue, she leverages her expertise in data-driven marketing, brand management, and strategic partnerships to drive growth and customer engagement across the Amazon platform.
Experience Summary
Current Role
In her current role as Amazon Shopper Marketing Manager at Kenvue, Stephanie is responsible for developing and executing comprehensive Amazon marketing strategies for the company's portfolio of consumer health and wellness brands. She collaborates closely with cross-functional teams to optimize product content, enhance brand visibility, and drive sales on the Amazon marketplace. Through her data-driven approach and keen understanding of Amazon's algorithms, Stephanie has consistently delivered measurable results, including double-digit year-over-year sales growth for key Kenvue brands.
Career Progression
Prior to her current role, Stephanie held positions with increasing responsibility at Johnson & Johnson, where she honed her skills in brand management, sales analysis, and shopper marketing. As the Amazon Shopper Marketing & Sales Associate Manager, she played a pivotal role in driving ecommerce growth for the company's consumer products, including the Neutrogena skincare line. Earlier in her career, Stephanie gained valuable experience through various marketing internships at companies like Comcast, Victaulic, and Crabtree & Evelyn, where she contributed to brand partnerships, content creation, and campaign execution.
Academic Background
Stephanie holds a Bachelor of Science in Marketing from the Pennsylvania State University, where she graduated with distinction and maintained a strong academic record.
Areas of Expertise
- Ecommerce and Amazon marketplace strategy
- Shopper marketing and retail media optimization
- Brand management and content creation
- Data analysis and performance reporting
- Cross-functional collaboration and project management
Professional Impact
Throughout her career, Stephanie has demonstrated a track record of driving measurable results for the brands she has supported. At Johnson & Johnson, she spearheaded the successful launch of a new Neutrogena cleansing product line on Amazon, which resulted in a 25% increase in category sales within the first year. In her current role at Kenvue, Stephanie has implemented innovative Amazon advertising strategies that have yielded a 17% improvement in return on advertising spend (ROAS) for the company's top-selling products.
Conclusion
With her proven expertise in ecommerce marketing, brand management, and data-driven decision-making, Stephanie Car is poised to continue making a significant impact in the consumer health and wellness industry. Her strategic mindset, collaborative approach, and commitment to driving results make her a valuable asset to the organizations she serves.
