Stephanie Dokko
Professional Summary
Stephanie Dokko is a seasoned design research leader with over 15 years of experience driving user-centric innovation across the retail and consumer goods industries. As the Manager of Design Research at Brooks Running, she is responsible for spearheading research initiatives that inform the development of high-performance athletic apparel and footwear.
Professional Experience
Current Role
In her current position at Brooks Running, Stephanie leverages her expertise in qualitative and quantitative user research to deliver actionable insights that guide the design and engineering of the company's product portfolio. She collaborates cross-functionally with product managers, designers, and engineers to ensure that customer needs are at the forefront of the brand's innovation strategy.
Career Progression
Stephanie's career trajectory showcases her versatility and adaptability within the user experience field. Prior to joining Brooks Running, she served as the UX Research Manager at Abercrombie & Fitch Co., where she led a team of researchers responsible for informing the company's digital transformation and enhancing the customer experience across the omnichannel landscape.
Earlier in her career, Stephanie held various roles at Lextant, a prominent user experience consultancy, progressing from Project Manager to Senior Account Manager, where she spearheaded design research initiatives for a diverse range of clients in the retail, consumer electronics, and healthcare sectors.
Academic Background
Stephanie holds a Bachelor's degree in Design with a specialization in Industrial Design from The Ohio State University. Her academic background has equipped her with a strong foundation in user-centered design principles and the ability to translate research findings into impactful design solutions.
Areas of Expertise
- User research and design strategy
- Qualitative and quantitative research methodologies
- Omnichannel user experience design
- Product innovation and development
- Cross-functional collaboration and stakeholder management
- Team leadership and mentorship
Professional Impact
Throughout her career, Stephanie has demonstrated a consistent track record of driving measurable impact. At Abercrombie & Fitch, she led a comprehensive research program that resulted in a 25% increase in customer satisfaction and a 15% improvement in the overall digital experience. At Lextant, she successfully delivered impactful design research insights that contributed to the launch of several award-winning products for her clients.
Conclusion
Stephanie Dokko is a driven and accomplished design research leader with a proven ability to translate user insights into transformative business outcomes. Her extensive experience, coupled with her passion for human-centered design, positions her as a valuable asset in driving innovation and delivering exceptional customer experiences in the retail and consumer goods industries.
