Stephanie Johnson

Global Director of Account Based Strategy and Partnership Marketing

Professional Overview

Stephanie Johnson is an experienced marketing executive with a strong track record in driving growth and digital transformation through innovative account-based strategies and strategic partnerships. As the Global Director of Account Based Strategy and Partnership Marketing at Recurly, she is responsible for developing and executing comprehensive account-based programs to acquire and retain key enterprise clients, as well as forging high-impact partnerships to expand the company's global reach and market share.

Experience Summary

Current Role

In her current role at Recurly, Stephanie is responsible for leading the global account-based strategy and partnership marketing initiatives. She develops and implements tailored account-based programs to identify, target, and engage key enterprise accounts, leveraging data-driven insights and personalized outreach to drive pipeline growth and customer retention. Additionally, she oversees the strategic partnership program, forging alliances with complementary industry players to create bundled solutions and access new customer segments.

Under Stephanie's leadership, Recurly has seen a 25% increase in revenue from its top 50 enterprise accounts, and the partnership program has generated over $3 million in incremental annual recurring revenue through co-marketing and co-selling initiatives.

Career Progression

Prior to her current role, Stephanie served as the EMEA Head of Marketing at Recurly, where she spearheaded the company's regional growth and brand positioning efforts. Before joining Recurly, she held the position of Head of Marketing and Account-Based Marketing (ABM) at wejo, a leading connected vehicle data platform, where she developed and implemented a robust ABM strategy that resulted in a 40% increase in qualified pipeline from target accounts.

Stephanie's earlier career includes roles as the Head of Marketing and Brand at Turnstyle Designs Ltd, Director of Marketing and Brand at Fuel Secure, and Director of Marketing and Partnerships at Bevy. Throughout her career, she has demonstrated a strong ability to drive revenue growth, optimize marketing ROI, and build influential partnerships that create value for her organizations.

Academic Background

Stephanie holds a Bachelor of Science degree in Marketing from the University of Manchester, where she graduated with honors.

Areas of Expertise

• Account-based marketing and sales strategy

• Digital marketing and lead generation

• Strategic partnership development and management

• Brand positioning and thought leadership

• Data-driven decision making and performance optimization

Professional Impact

Under Stephanie's leadership, Recurly's account-based programs have consistently exceeded revenue targets, with a 25% increase in revenue from the company's top 50 enterprise accounts. Additionally, her strategic partnership initiatives have generated over $3 million in incremental annual recurring revenue, expanding Recurly's global footprint and market presence.

Stephanie is a recognized industry thought leader, having been featured in leading publications such as Forbes and Entrepreneur, where she has shared her expertise on the power of account-based strategies and the importance of strategic partnerships in driving sustainable growth.

Conclusion

With over a decade of experience in marketing and account-based strategy, Stephanie Johnson is a seasoned marketing executive with a proven track record of driving growth and transformation for leading technology companies. In her current role at Recurly, she continues to push the boundaries of what's possible, leveraging her expertise to help the company acquire and retain its most valuable enterprise clients while forging strategic partnerships that unlock new avenues for expansion and innovation.