Stephanie Leibke

Vice President, Brand Marketing & Creative
Circle Pines, Minnesota, United States

Professional Overview

Stephanie Leibke is an accomplished marketing executive with over 20 years of experience driving brand growth and creative strategy across diverse consumer product industries. As the Vice President of Brand Marketing & Creative at Welly Health PBC, she is responsible for leading the company's integrated marketing efforts, building brand equity, and delivering impactful campaigns that resonate with target audiences.

Experience Summary

Current Role

As the Vice President of Brand Marketing & Creative at Welly Health PBC, Stephanie oversees the development and implementation of the company's comprehensive brand strategy. She leads a team of marketing and creative professionals to create compelling content, drive digital engagement, and elevate the Welly brand across all customer touchpoints. Stephanie's strategic vision and collaborative leadership have been instrumental in positioning Welly as a trusted wellness brand and driving sustained growth in a competitive market.

Career Progression

Prior to joining Welly, Stephanie served as the Vice President of Marketing at Jack Link's Protein Snacks, where she spearheaded the company's marketing transformation and helped to expand their product portfolio and global presence. Before that, she held various marketing leadership roles at DecoPac, Inc., Schwan's Consumer Brands, Gopher Sport, and TREND enterprises, Inc., where she demonstrated her ability to drive innovation, increase market share, and deliver measurable business results.

Academic Background

Stephanie holds a Bachelor of Arts degree in Marketing from Augsburg University, where she graduated with honors.

Areas of Expertise

• Integrated brand strategy and campaign development

• Digital marketing and e-commerce optimization

• Product innovation and new product introductions

• Analytical and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Stephanie has been recognized for her ability to drive brand transformation and deliver exceptional business outcomes. At Jack Link's, she led the development of a new brand platform and marketing strategy that resulted in a 20% increase in brand awareness and a 15% lift in sales. At DecoPac, Inc., she introduced a successful line of innovative cake decorating products that expanded the company's market reach and revenue streams.

Conclusion

Stephanie Leibke is a seasoned marketing executive with a proven track record of driving brand growth, fostering innovation, and delivering impactful campaigns. With her strategic vision, creative expertise, and strong leadership skills, she is well-positioned to continue making significant contributions to the Welly Health PBC brand and drive the company's ongoing success in the rapidly evolving wellness industry.