Stephanie Simmons

Digital Product Manager - eCommerce and AB Testing

Professional Overview

Stephanie Simmons is an experienced Digital Product Manager with a strong background in eCommerce and A/B testing. She currently oversees the development and optimization of Virgin Voyages' online sales platform, driving innovation and data-driven decision making to enhance the customer experience and maximize revenue.

Experience Summary

Current Role

As the Digital Product Manager - eCommerce and AB Testing at Virgin Voyages, Stephanie is responsible for managing the end-to-end product lifecycle for the company's eCommerce initiatives. She leads cross-functional teams in the design, development, and continuous improvement of the online booking system, ensuring seamless user experiences and effective conversion strategies. Stephanie's expertise in A/B testing and data analysis allows her to derive valuable insights that inform product decisions and drive measurable business impact.

Career Progression

Prior to her current role, Stephanie served as the Digital Product Owner - eCommerce at Virgin Voyages, where she successfully launched a new online booking platform and implemented an extensive A/B testing program to optimize customer conversion rates. She also held the position of Digital Product Owner - Firstmates.com, where she spearheaded the development of a comprehensive digital resource for the company's crew members.

Before joining the tech industry, Stephanie gained valuable customer service experience working as a bartender, barista, and gourmet pizza chef, honing her ability to understand and cater to the needs of diverse customer segments.

Academic Background

Stephanie holds a Bachelor's degree in Business Administration from the University of Texas at Austin, where she specialized in Marketing and Entrepreneurship.

Areas of Expertise

• eCommerce product management

• A/B testing and data-driven optimization

• User experience design and customer-centric product development

• Cross-functional team leadership and collaboration

• Agile project management and software development lifecycle

• Digital marketing and conversion rate optimization

Professional Impact

At Virgin Voyages, Stephanie has played a pivotal role in driving the company's digital transformation. She spearheaded the launch of a new eCommerce platform, which resulted in a 25% increase in online booking conversions. Additionally, her A/B testing initiatives have led to a 15% improvement in customer satisfaction scores and a 12% uplift in revenue.

Conclusion

Stephanie Simmons is a versatile and results-oriented Digital Product Manager with a proven track record of delivering innovative eCommerce solutions and driving measurable business impact. Her passion for data-driven decision making, coupled with her strong customer focus and cross-functional leadership skills, make her a valuable asset in the competitive digital landscape.