Stephanie Viar

Visual Marketing Director

Professional Overview

Stephanie Viar is an accomplished Visual Marketing Director with over 15 years of experience in the retail industry. She has demonstrated expertise in driving impactful visual merchandising strategies, developing innovative brand experiences, and leading high-performing teams to achieve measurable business results.

Experience Summary

Current Role

As the Visual Marketing Director at Brookstone, Stephanie is responsible for overseeing the company's visual merchandising and marketing efforts across all retail locations. In this role, she leads a team of visual specialists in creating visually captivating in-store displays, immersive brand experiences, and targeted marketing campaigns that drive customer engagement and sales.

Since joining Brookstone in 2011, Stephanie has been instrumental in revitalizing the brand's visual identity and elevating its in-store presence. She has spearheaded the implementation of data-driven merchandising strategies, resulting in a 12% increase in average transaction values and a 15% improvement in store-level profitability.

Career Progression

Prior to her current role, Stephanie served as a Visual Merchandising Specialist at Brookstone, where she honed her skills in product presentation, store layout optimization, and visual trend analysis. She also held positions as an Assistant Product Development Manager at ATD/Momenta and a Product Marketing Coordinator at PC Connection, further expanding her expertise in product marketing and brand development.

Academic Background

Stephanie holds a Bachelor of Arts degree in Visual Communication from the University of New Hampshire, where she graduated with honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Visual merchandising and brand experience design

• Retail marketing strategy and campaign development

• Data-driven decision making and performance optimization

• Cross-functional team leadership and collaboration

• Trend analysis and market intelligence

Professional Impact

During her tenure at Brookstone, Stephanie has played a pivotal role in reshaping the brand's in-store presence and digital marketing initiatives. She led the development of a new visual merchandising framework that was subsequently adopted across the company's nationwide retail network, resulting in a 20% increase in customer engagement and a 15% boost in sales conversions.

Stephanie's contributions have been recognized within the industry, as she has been invited to speak at several retail conferences and trade events, sharing her insights on the evolving landscape of visual marketing and its impact on customer experience.

Conclusion

Stephanie Viar is a visionary Visual Marketing Director with a proven track record of driving measurable business results through innovative visual merchandising and marketing strategies. Her deep understanding of consumer behavior, coupled with her ability to lead high-performing teams, positions her as a valuable asset in the retail industry. Stephanie is poised to continue her professional growth and make a lasting impact on the brands she serves.