Stephanie Williams

Vice President, Customer Engagement & Retention

Professional Overview
Stephanie Williams is an accomplished retail and consumer technology executive with extensive expertise in customer engagement, personalization, and growth strategy. As the Vice President of Customer Engagement & Retention at Saks OFF 5TH, she leads initiatives to enhance the customer experience, drive loyalty, and optimize revenue-generating activities.

Experience Summary

Current Role
As the Vice President of Customer Engagement & Retention at Saks OFF 5TH, Stephanie is responsible for developing and implementing strategies to strengthen customer relationships, improve retention, and increase lifetime value. She oversees the creation and delivery of personalized content, offers, and experiences to Saks OFF 5TH's customer base, driving measurable improvements in customer satisfaction, engagement, and revenue.

Career Progression
Prior to her current role, Stephanie held various leadership positions in the retail and technology industries. She served as the Divisional Vice President of Customer Engagement and Personalization at Saks OFF 5TH, where she spearheaded the company's efforts to enhance its digital customer experience and leverage data-driven insights to deliver more personalized interactions.

Stephanie's background also includes roles at Instagram, where she led product marketing initiatives for the platform's shopping and loyalty features, and at Deloitte Consulting, where she served as a consultant and consumer innovation lead, helping clients develop and implement growth strategies.

Academic Background
Stephanie holds a Bachelor of Science degree in Business Administration from the University of Michigan, where she graduated with honors.

Areas of Expertise

• Customer engagement and retention strategy

• Personalization and data-driven marketing

• Omnichannel customer experience optimization

• Product marketing and growth strategy

• Consumer insights and analytics

• Retail and e-commerce operations

Professional Impact
During her tenure at Saks OFF 5TH, Stephanie has driven significant improvements in customer loyalty and revenue, leading initiatives that have resulted in double-digit increases in customer retention rates and a substantial lift in average order value. Her work in personalization and data-driven marketing has been recognized as industry-leading, and she is a frequent speaker at retail and marketing conferences.

Conclusion
Stephanie Williams is a strategic and innovative leader with a proven track record of driving customer-centric growth in the retail and consumer technology sectors. Her expertise in customer engagement, personalization, and data-driven decision-making positions her as a valuable asset to Saks OFF 5TH as the company continues to enhance its customer experience and drive long-term success.