Stephen Bailey

Chief Marketing Officer

Professional Overview

Stephen Bailey is a seasoned marketing executive with over 15 years of experience driving brand growth and digital transformation. As the Chief Marketing Officer at John Fluevog Shoes, he leads a team responsible for developing and executing innovative marketing strategies that have elevated the company's global footprint and digital presence. Alongside his CMO role, Stephen also serves as the Chief Cursor at Cursor & Thread, a boutique digital agency he co-founded, where he provides strategic marketing and technology consulting to a diverse client portfolio.

Experience Summary

Current Roles

Chief Marketing Officer, John Fluevog Shoes (2015 - Present)

• Oversees the development and implementation of comprehensive marketing plans that have increased brand awareness, expanded the customer base, and driven a 25% uplift in e-commerce revenue.

• Leads a team of marketing, creative, and digital professionals responsible for all aspects of the company's omnichannel marketing operations, including brand management, content creation, social media, and campaign execution.

• Spearheaded the company's digital transformation initiative, resulting in a 35% improvement in website conversion rates and a 50% increase in online engagement.

• Serves as a key member of the executive team, contributing to strategic decision-making and helping to shape the long-term vision for the Fluevog brand.

Chief Cursor, Cursor & Thread (2012 - Present)

• Co-founded Cursor & Thread, a boutique digital agency that provides strategic marketing and technology consulting services to clients across various industries.

• Oversees the agency's overall operations, client relations, and the development of innovative digital solutions that drive measurable business impact for customers.

• Leverages deep expertise in digital marketing, user experience design, and technology integration to help clients navigate the evolving digital landscape and achieve their growth objectives.

Career Progression

Prior to his current roles, Stephen held several notable positions, including:

• Marketing and Communications Director at John Fluevog Shoes (2004 - 2015)

• Partner at Handsome Consulting Group (2004 - 2012)

• Account Executive at Cossette Communications (2003 - 2004)

Throughout his career, Stephen has demonstrated a track record of success in driving brand growth, leading digital transformations, and delivering exceptional results for the organizations he has served.

Academic Background

Stephen holds a Bachelor of Commerce degree from the University of British Columbia, where he specialized in Marketing and Communications. During his time at UBC, he was recognized for his academic excellence and served as the President of the university's Marketing Association.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital marketing and e-commerce optimization

• Brand development and positioning

• Marketing technology integration and data-driven decision making

• Cross-functional leadership and team management

Professional Impact

Stephen's contributions have been instrumental in driving the success of the brands and organizations he has worked with. Notable achievements include:

• Spearheading the implementation of a customer-centric digital strategy that resulted in a 35% increase in website conversion rates and a 50% boost in online engagement for John Fluevog Shoes.

• Leading the development and launch of a groundbreaking marketing campaign for Cursor & Thread that generated a 25% increase in client acquisition and a 30% uplift in revenue.

• Serving as a thought leader in the marketing industry, regularly contributing to industry publications and speaking at conferences on topics such as digital transformation and data-driven marketing.

Conclusion

With his extensive experience, proven track record of success, and deep expertise in marketing and digital transformation, Stephen Bailey is a versatile and impactful marketing leader. As he continues to drive growth and innovation in his current roles, he remains focused on leveraging the power of data-driven strategies and emerging technologies to help his clients and organizations achieve their ambitious goals.