Professional Overview
Stephen Cho is an accomplished marketing and strategy executive with over 15 years of experience driving growth and innovation across diverse consumer-packaged goods (CPG) brands. As the Head of Marketing and Strategy at Dogtra Co, he leverages his deep expertise in brand management, product development, and go-to-market strategy to spearhead the company's market expansion and new product initiatives.
Experience Summary
Current Role
As the Head of Marketing and Strategy at Dogtra Co since 2016, Stephen is responsible for shaping the company's overall marketing vision and strategic direction. He oversees the development and execution of integrated marketing campaigns, directs the product portfolio optimization, and leads the brand's expansion into new domestic and international markets. Under his leadership, Dogtra has achieved double-digit revenue growth and strengthened its position as a leading provider of innovative pet care solutions.
Career Progression
Prior to joining Dogtra, Stephen held various product and brand management roles at prominent CPG companies, including Unilever, Church & Dwight, and HJ Heinz. In these positions, he demonstrated a track record of successfully launching new products, driving market share gains, and implementing effective marketing strategies. His ability to translate consumer insights into actionable plans has been instrumental in delivering sustainable business growth for the brands he has represented.
Academic Background
Stephen holds an MBA from the Carnegie Mellon Tepper School of Business, where he specialized in marketing and strategy. He brings a strong analytical mindset and a deep understanding of consumer behavior to his work, honed through his academic training and hands-on industry experience.
Areas of Expertise
- Brand management and positioning
- New product development and commercialization
- Integrated marketing campaign development and execution
- Strategic planning and go-to-market strategy
- Data-driven decision-making and performance optimization
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at Dogtra, Stephen has spearheaded the launch of several innovative pet care products that have gained significant market traction and earned industry recognition. He has also led the rebranding and repositioning efforts that have strengthened Dogtra's brand equity and expanded its customer base. Under his strategic guidance, the company has achieved consistent year-over-year growth and solidified its position as an industry leader.
Conclusion
Stephen Cho is a versatile marketing and strategy executive with a proven track record of driving growth and innovation for leading CPG brands. His deep industry expertise, analytical mindset, and collaborative leadership style make him a valuable asset in propelling Dogtra's continued success and market dominance.
