Stephen M. Lowisz: Professional Overview
Position: Chief Executive Officer at Identity Matrix
Location: Based in Novi, Michigan, United States
Stephen M. Lowisz is currently the CEO of Identity Matrix, a prominent B2B lead generation company that specializes in de-anonymizing website traffic to provide actionable insights for businesses. His expertise in integrating advanced technologies like AI has significantly transformed the capabilities of Identity Matrix's solutions, notably aligning sales and marketing efforts to enhance lead generation efficiency.
Company Overview: Identity Matrix
Specialization: Identity Matrix focuses on providing de-anonymized website traffic data, a critical asset for B2B marketers and sales professionals. This service is pivotal in converting anonymous site visitors into actionable leads before competitors, positioning Identity Matrix as an industry leader. The company is currently generating approximately $100K in Annual Recurring Revenue (ARR) with a client base of ten customers.
Identity Matrix recently completed a pre-seed funding round, attracting attention from SIV Leads, highlighting the market's recognition of the company's innovative approach and potential for growth.
Notable Insights
1. Innovative Use of Technology: Stephen Lowisz advocates for the integration of AI within Identity Matrix, aiming to enhance the predictive capabilities of their data analytics tools. This strategic initiative underscores a forward-thinking approach to maintaining competitive advantage in the B2B lead generation space.
2. Professional Background and Influence: As a Fortune 500 consultant and successful entrepreneur, Stephen generated his first $1 million in revenue at the young age of 19. He leveraged this success to establish multiple ventures, including 21 LEAP and The Empire Project. His leadership role at Identity Matrix reflects his commitment to scaling technology companies worldwide.
3. Personal Branding and Influence: Stephen Lowisz is active on LinkedIn, sharing insights and advocating for strategic solutions in cold emailing and lead generation strategies. He also emphasizes the importance of alignment between sales and marketing teams in driving company growth.
4. Geographical Presence: While based in Novi, Michigan, Stephen Lowisz and Identity Matrix have a broad influence that expands across the United States, as illustrated by their participation and recognition in New York and other major markets.
Recent Engagements and Public Exposure
- Stephen Lowisz actively communicates industry insights through various platforms like podcasts and social media, underscoring the significance of data privacy in lead generation and the potential of their technology solutions.
- Notably, he participated in a SourceForge podcast emphasizing the transformative impact of their lead generation approach, reflecting his thought leadership in the field.
As the leading figure driving Identity Matrix's strategic direction, Stephen's extensive entrepreneurial background and expertise in technology-driven processes present significant potential for collaboration and business development opportunities.
