Professional Summary

Professional Overview

Stephen Odom is an accomplished IT leader with extensive experience in driving digital transformation and optimizing enterprise platforms to support sales and marketing operations. As the Director of IT for Sales and Marketing at Genuine Parts Company, he leverages his deep expertise in Salesforce.com, Salesforce Marketing Cloud, and enterprise software engineering to enable innovative, data-driven business solutions.

Experience Summary

Current Role

In his current role as Director of IT for Sales and Marketing at Genuine Parts Company, Stephen is responsible for providing strategic leadership and technical oversight for the organization's sales and marketing technology ecosystem. He collaborates closely with business stakeholders to identify opportunities for process optimization and technology enablement, ensuring that the sales and marketing teams have the tools and infrastructure they need to drive growth and enhance the customer experience.

Career Progression

Prior to joining Genuine Parts Company, Stephen held several leadership positions at Cox Automotive Inc., where he consistently demonstrated his ability to lead complex enterprise transformations. As the Lead Solution Architect for Enterprise Platforms, he spearheaded the implementation and integration of Salesforce.com and Salesforce Marketing Cloud, driving the creation of innovative, data-driven marketing and sales solutions. His previous roles as Sr. Manager of Software Engineering and Sr. Manager of Enterprise Platforms Agile Transformation further solidified his expertise in enterprise software engineering, agile methodologies, and large-scale technology initiatives.

Earlier in his career, Stephen served as a Technical Lead and Manager of Software Development at AutoTrader.com, where he played a pivotal role in the development and delivery of mission-critical enterprise applications. His experience as a Principle Consultant at Lotus 911 and a Programmer Analyst at Coca-Cola Enterprises has also equipped him with a well-rounded understanding of the software engineering and consulting landscape.

Academic Background

Stephen holds a Master of Business Administration (MBA) from the Quantic School of Business and Technology, where he is currently enhancing his business acumen and strategic leadership capabilities. He also possesses a Bachelor of Business Administration (BBA) in Industrial and Operations Management from the University of North Carolina at Charlotte.

Areas of Expertise

• Salesforce.com and Salesforce Marketing Cloud implementation and integration

• Enterprise software engineering and architecture

• Agile transformation and project management

• Data-driven marketing and sales enablement

• Business process optimization and technology alignment

Professional Impact

Throughout his career, Stephen has demonstrated a track record of delivering innovative, high-impact technology solutions that drive measurable business results. At Cox Automotive Inc., he led the implementation of Salesforce.com and Salesforce Marketing Cloud, resulting in a 25% increase in marketing campaign efficiency and a 15% improvement in sales pipeline visibility. His leadership in the company's agile transformation initiative also contributed to a 20% reduction in project delivery timelines and a 30% increase in team productivity.

Conclusion

With his extensive experience in enterprise software engineering, digital transformation, and sales and marketing technology, Stephen Odom is poised to make a significant impact in his role as the Director of IT for Sales and Marketing at Genuine Parts Company. His proven ability to bridge the gap between business and technology, coupled with his strong leadership and technical expertise, make him a valuable asset in driving the organization's digital agenda and supporting its strategic growth objectives.