Professional Overview
Stephen Person is a seasoned Digital and Experiential Strategy expert with a proven track record of driving innovative, impactful experiences for leading brands, sports organizations, and entertainment events. With a focus on digital storytelling, experience strategy, and activating fan engagement, he brings a unique blend of creative vision and analytical expertise to his work.
Experience Summary
Current Role
As Digital and Experiential Strategy at ETZEL, Stephen is responsible for developing and executing immersive, digital-first experiences that captivate audiences and drive measurable business outcomes. In this role, he leverages his deep industry knowledge and forward-thinking approach to design transformative solutions that elevate brand visibility, foster fan loyalty, and deliver exceptional customer experiences.
Career Progression
Prior to his current position, Stephen served as the VP of Sports & Entertainment at FISH Technologies, where he spearheaded the development and implementation of cutting-edge digital strategies for major sports leagues, entertainment venues, and global brands. In this role, he drove a 25% increase in fan engagement and a 15% uplift in sponsorship revenue for his clients.
Before that, Stephen held the role of Director of Business Development at Access Pass & Design, where he played a key part in expanding the company's portfolio and forging strategic partnerships that diversified its service offerings and expanded its reach within the sports and entertainment industries.
Academic Background
Stephen holds a Bachelor's degree in Marketing from the University of Texas at Austin, where he graduated with honors and was recognized for his exceptional leadership and academic achievements.
Areas of Expertise
- Digital experience strategy and implementation
- Sports and entertainment marketing
- Fan engagement and activation
- Branded content and storytelling
- Sponsorship and partnership development
- Event management and experiential design
Professional Impact
Throughout his career, Stephen has collaborated with renowned sports franchises, global entertainment brands, and leading technology companies to deliver groundbreaking digital experiences that drive tangible business results. His work has been recognized within the industry, and he is a frequent speaker and thought leader on the evolving landscape of digital engagement and fan-centric experiences.
Conclusion
With his extensive expertise, strategic vision, and proven track record of success, Stephen is poised to continue making a significant impact in the digital and experiential strategy space. He is committed to leveraging the power of technology and immersive experiences to help organizations connect with their audiences in meaningful and impactful ways.
