Professional Summary
Professional Overview
Stephen Roach is a seasoned data and analytics expert with over 15 years of experience driving digital innovation and business transformation. As the Vice President of Data Ecosystem, CDP, and AI at Qualified Digital, he is responsible for spearheading the company's data-driven initiatives, leveraging cutting-edge technologies to deliver enhanced customer experiences and drive strategic decision-making.
Experience Summary
Current Role
In his current role, Stephen is tasked with building and optimizing Qualified Digital's data ecosystem, customer data platform (CDP), and artificial intelligence (AI) capabilities. He oversees the development and implementation of advanced analytics solutions, ensuring seamless integration across the organization's tech stack. Under his leadership, the company has achieved significant improvements in customer segmentation, predictive modeling, and personalized marketing efforts, driving tangible business impact.
Career Progression
Prior to his current position, Stephen held various analytics and data strategy roles at prominent advertising and marketing agencies, including VaynerMedia, PHD, Canvas Worldwide, and Zimmerman Advertising. Throughout his career, he has developed a deep understanding of the evolving digital landscape, leveraging data-driven insights to inform marketing strategies and drive business growth. Stephen's proven track record of delivering successful data-centric initiatives has earned him a reputation as a strategic leader in the industry.
Academic Background
Stephen holds a Bachelor of Science degree in Business Administration with a concentration in Finance from the University of Florida. His academic focus on data analysis and financial modeling has provided a strong foundation for his transition into the data and analytics field.
Areas of Expertise
- Data ecosystem design and management
- Customer data platform (CDP) implementation and optimization
- Artificial intelligence and machine learning applications
- Predictive analytics and data-driven decision-making
- Digital marketing strategy and campaign optimization
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout his career, Stephen has spearheaded numerous impactful data and analytics initiatives. At VaynerMedia, he led the development of a comprehensive marketing analytics platform that enabled the agency to deliver more personalized and effective campaigns for its clients. At PHD, he played a pivotal role in establishing the agency's marketing science and analytics capabilities, driving significant performance improvements across key client accounts.
Conclusion
With his extensive experience in data-driven digital transformation, Stephen Roach is poised to make a significant impact in his role at Qualified Digital. By leveraging his expertise in data ecosystem management, customer data platforms, and artificial intelligence, he is well-equipped to help the company unlock the full potential of its data assets and deliver innovative, data-driven solutions that drive business growth and success.
