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Stephen Roach

Professional Summary



Professional Overview


Stephen Roach is a seasoned data and analytics leader with extensive experience in driving digital transformation and innovation. As the Vice President of Data Ecosystem, CDP, and AI at Qualified Digital, he is responsible for building and scaling advanced data solutions to empower clients' marketing and business strategies.

Experience Summary



Current Role


In his current role, Stephen oversees the development and implementation of Qualified Digital's data ecosystem, customer data platform (CDP), and artificial intelligence (AI) initiatives. He leads a team of data scientists, engineers, and analysts to create customized, data-driven solutions that drive measurable business impact for the company's diverse client base. Under his leadership, Qualified Digital has achieved significant growth in its data and analytics capabilities, enabling clients to make more informed, data-driven decisions.

Career Progression


Prior to joining Qualified Digital, Stephen held various leadership positions in the marketing and advertising industry. As the Vice President of Analytics at VaynerMedia, he played a pivotal role in enhancing the agency's data-driven decision-making capabilities, leading to improved campaign performance and client satisfaction. Before that, he served as the Executive Director of Marketing Science and Analytics at PHD, where he spearheaded the development of innovative data strategies and predictive models to optimize media planning and buying.

Throughout his career, Stephen has demonstrated a strong track record of driving data-driven transformation, leveraging his expertise in areas such as customer data platforms, business intelligence, and advanced analytics. His ability to translate complex data insights into actionable strategies has earned him a reputation as a trusted advisor to clients across various industries.

Academic Background


Stephen holds a Bachelor of Science in Finance from the University of Florida, where he graduated with honors.

Areas of Expertise


  • Data ecosystem and customer data platform (CDP) architecture

  • Artificial intelligence and machine learning applications

  • Marketing analytics and campaign optimization

  • Business intelligence and data visualization

  • Cross-functional leadership and team management


Professional Impact


Under Stephen's leadership, Qualified Digital has seen a significant increase in client engagement and retention through the implementation of its data-driven solutions. He has successfully led the integration of multiple data sources, enabling the company to deliver more comprehensive and actionable insights to its clients. Additionally, Stephen has been instrumental in driving the adoption of AI-powered predictive analytics, which has resulted in improved marketing performance and return on investment for Qualified Digital's clients.

Conclusion


With his deep expertise in data, analytics, and digital transformation, Stephen Roach is poised to continue driving innovation and delivering exceptional value to Qualified Digital and its clients. His strategic vision, combined with his proven track record of driving measurable business impact, position him as a trusted leader in the data ecosystem and AI space.