Professional Summary

Professional Overview

Stephen Selgrade is an experienced marketing leader with a proven track record in digital marketing, demand generation, and product marketing. As the Director of Digital and Demand Generation Marketing at Cin7, he is responsible for driving the company's digital marketing strategy, optimizing lead generation efforts, and leveraging data-driven insights to improve marketing performance.

Experience Summary

Current Role

As the Director of Digital and Demand Generation Marketing at Cin7, Stephen is responsible for developing and executing the company's digital marketing strategy. He oversees the implementation of targeted campaigns, content marketing initiatives, and marketing automation to generate high-quality leads and drive revenue growth. Stephen utilizes data analytics to continuously optimize marketing tactics and measure the impact of his efforts.

Career Progression

Prior to his current role, Stephen served as the Director of Demand Generation Marketing at Critical Start, where he led the team responsible for generating qualified leads through various digital channels. He also held the position of Senior Marketing Campaigns Manager at Critical Start, where he was instrumental in designing and implementing successful cross-channel marketing campaigns.

Stephen's previous experience includes roles at Cisco, where he held positions as a Product Marketing Manager, leading the hybrid cloud go-to-market strategy, and a Digital Marketing Manager, responsible for driving the company's marketing leadership development program.

Academic Background

Stephen holds a Master of Business Administration (MBA) degree from a prestigious university, where he specialized in marketing. This educational background has equipped him with the strategic and analytical skills necessary to excel in his field.

Areas of Expertise

• Digital marketing strategy and implementation

• Demand generation and lead nurturing

• Marketing automation and analytics

• Product marketing and go-to-market strategies

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Stephen has consistently demonstrated his ability to drive measurable results. At Cin7, he has implemented targeted digital campaigns that have led to a significant increase in qualified leads and enhanced brand awareness. In his previous roles, Stephen's contributions have included the development of innovative marketing initiatives that have resulted in improved customer engagement and revenue growth.

Conclusion

With his extensive experience in digital marketing, demand generation, and product marketing, Stephen Selgrade is a valuable asset to the organizations he serves. His data-driven approach, strategic mindset, and cross-functional leadership skills make him well-positioned to continue driving impactful marketing solutions that contribute to the success of his employers.