Professional Summary
Professional Overview
Sterling Fly is the Vice President of Information Technology at SXSW, a leading global platform for creative professionals. With over 15 years of experience in the technology and media industries, he leverages his technical expertise and strategic leadership to drive innovation and digital transformation initiatives.
Experience Summary
Current Role
As the Vice President of Information Technology at SXSW, Sterling is responsible for overseeing the planning, implementation, and management of the organization's information technology systems and infrastructure. He leads a talented team of IT professionals, ensuring the seamless delivery of technology solutions that support SXSW's diverse operations and enhance the experience for attendees, exhibitors, and partners.
Under Sterling's leadership, SXSW has implemented cutting-edge technologies, improved data management and analytics capabilities, and strengthened the organization's cybersecurity posture. His strategic vision and collaborative approach have been instrumental in aligning IT initiatives with SXSW's overall business objectives, enabling the organization to remain at the forefront of the tech and media industries.
Career Progression
Prior to his current role, Sterling held various positions within SXSW, including Director of Information Technology and Technical Production Manager. He played a vital role in the organization's digital transformation efforts, spearheading the implementation of new systems and technologies that enhanced operational efficiency and user experience.
Before joining SXSW, Sterling gained valuable experience as a Geologist at Westward Environmental and a Logistical Engineer at Sirius XM Radio Inc. and Blush Marketing, LLC. His diverse background has equipped him with a deep understanding of the intersection between technology, operations, and business strategy.
Academic Background
Sterling holds a Bachelor of Science degree in Geology from the University of Texas at Austin, where he graduated with honors.
Areas of Expertise
- Information technology strategy and implementation
- Enterprise-wide digital transformation
- Cybersecurity and data management
- IT infrastructure and system optimization
- Vendor and stakeholder management
- Cross-functional team leadership and collaboration
Professional Impact
Under Sterling's leadership, SXSW has successfully navigated the challenges of the digital age, leveraging technology to enhance the festival's global reach and engagement. His innovative approach has led to the development of cutting-edge digital platforms that have revolutionized the way attendees, exhibitors, and partners interact with the event.
Sterling's contributions have been recognized within the industry, as he has been invited to speak at various technology conferences and events, sharing his insights on the role of IT in shaping the future of the media and entertainment sectors.
Conclusion
With his extensive experience, technical expertise, and strategic vision, Sterling Fly is poised to continue driving SXSW's technological advancements and solidifying the organization's position as a global leader in the tech and media industries. His unwavering commitment to innovation and collaboration makes him a valuable asset to SXSW and the wider professional community.
