Steve Allison

VP, GM Store at Epic Games

Professional Overview

Steve Allison is an experienced gaming industry executive with a strong background in marketing, publishing, and business development. As the VP and General Manager of the Store at Epic Games, he oversees the strategic direction and operations of the company's digital storefront, driving growth and innovation in the rapidly evolving gaming marketplace.

Experience Summary

Current Role

In his current role at Epic Games, Steve is responsible for the overall management and performance of the company's digital store. He leads a team of talented professionals in developing and executing strategies to enhance the user experience, expand the store's content portfolio, and increase revenue and profitability. Under his leadership, the Epic Games Store has become a major player in the digital distribution landscape, offering a compelling alternative to established platforms and driving greater competition in the industry.

Career Progression

Prior to joining Epic Games, Steve held several senior executive positions in the gaming industry. As the SVP of Publishing at Telltale Games, he was instrumental in the company's success, overseeing the development, marketing, and distribution of critically acclaimed narrative-driven games. Before that, he served as the Chief Marketing Officer and SVP at IMPACT Wrestling and Midway Games, where he led the strategic direction of their marketing and branding initiatives, driving increased visibility and fan engagement.

Earlier in his career, Steve held leadership roles at Atari, where he was responsible for marketing and business development, and Accolade Game, where he worked as a product marketing manager.

Academic Background

Steve holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, with a specialization in Marketing.

Areas of Expertise

• Digital storefront and platform management

• Gaming industry marketing and branding

• Strategic business development and partnerships

• Revenue growth and profitability optimization

• Talent management and team leadership

Professional Impact

Under Steve's direction, the Epic Games Store has rapidly gained market share, offering a compelling alternative to established digital distribution platforms. He has played a key role in securing exclusive content deals, expanding the store's library, and implementing cutting-edge features to enhance the user experience. Steve's strategic vision and execution have contributed to Epic Games' overall success and position as a disruptive force in the gaming industry.

Conclusion

With his extensive experience in the gaming industry and a proven track record of driving growth and innovation, Steve Allison is a valuable asset to Epic Games. As the VP and GM of the Epic Games Store, he continues to push the boundaries of digital distribution, delivering a transformative experience for both game developers and consumers.