Professional Summary

Professional Overview

Steve Cassin is an experienced sales executive with a proven track record of driving growth and transformation in the consumer packaged goods (CPG) industry. As the Club Sales Vice President at Mars, he oversees a team responsible for developing and implementing strategic sales initiatives that enhance the company's presence and performance in the club retail channel.

Experience Summary

Current Role

As the Club Sales Vice President at Mars, Steve is responsible for leading a team of sales professionals in the development and execution of sales strategies that maximize the company's penetration and performance within the club retail channel. Under his leadership, the club sales team has consistently exceeded revenue targets and gained significant market share for Mars' portfolio of iconic brands.

Career Progression

Prior to his current role, Steve held several progressive sales leadership positions at Mars, including Value / Dollar Channel Sales Vice President, Sales Director for Sam's Club, Sales Director for Walmart, and National Sales Director for the Grocery channel. Throughout his career, he has demonstrated a keen ability to identify and capitalize on emerging market trends, forge strong relationships with key retail partners, and implement innovative sales strategies that drive sustainable growth.

Academic Background

Steve holds a Bachelor of Science degree in Business Administration from the University of Tennessee, where he graduated with honors.

Areas of Expertise

• Strategic sales planning and execution

• Channel management and optimization

• Account management and relationship building

• Shopper marketing and in-store activation

• Sales team leadership and performance management

Professional Impact

Under Steve's leadership, the club sales team at Mars has consistently exceeded revenue targets, gaining significant market share and cementing the company's position as a preferred supplier to leading club retailers. His ability to collaborate with cross-functional teams and leverage data-driven insights has enabled him to develop and implement highly effective sales strategies that have contributed to the overall growth and profitability of the Mars business.

Conclusion

With over 20 years of experience in the CPG industry, Steve Cassin has established himself as a respected sales leader and strategic partner to key retail customers. His deep industry knowledge, customer-centric approach, and proven ability to drive results make him a valuable asset to the Mars organization as it continues to navigate the evolving retail landscape.