Steve Dow

AVP, Director of Media & Digital Marketing

Professional Overview

Steve Dow is an experienced marketing executive with a strong track record of driving digital transformation and delivering impactful media and marketing campaigns. As the AVP, Director of Media & Digital Marketing at The TJX Companies, Inc., he oversees the strategic direction and execution of the organization's integrated digital marketing efforts, with a focus on optimizing media investments and elevating the customer experience across all touchpoints.

Experience Summary

Current Role

In his current position, Steve is responsible for spearheading the development and implementation of The TJX Companies' comprehensive digital marketing strategy, including media planning, content creation, and performance analytics. He collaborates closely with cross-functional teams to ensure seamless integration and alignment across the organization's diverse digital portfolio. Under his leadership, the team has consistently achieved and exceeded key performance indicators, driving increased brand awareness, engagement, and revenue growth.

Career Progression

Prior to his role at The TJX Companies, Steve held senior-level positions at leading marketing and advertising agencies, including Havas Media, Arnold Worldwide, and McCann-Erickson. As the Senior Director of Advertising Media at CVS Health, he spearheaded the development and implementation of cutting-edge digital marketing initiatives that optimized media investments and enhanced the customer experience. Throughout his career, Steve has demonstrated a strong ability to identify and capitalize on emerging trends, while delivering measurable results that positively impact his clients' bottom line.

Academic Background

Steve holds a Bachelor of Arts degree in Marketing from the University of Massachusetts, Amherst, where he graduated with distinction. He is a passionate lifelong learner, continuously expanding his knowledge and skills through industry-leading certifications and professional development programs.

Areas of Expertise

• Omni-channel digital marketing strategy

• Media planning and optimization

• Content creation and curation

• Performance analytics and attribution

• Cross-functional collaboration and stakeholder management

• Change management and digital transformation

Professional Impact

Under Steve's leadership, The TJX Companies' digital marketing initiatives have achieved significant milestones, including a 23% increase in website traffic, a 15% improvement in customer conversion rates, and a 37% year-over-year growth in e-commerce revenue. His innovative approach and data-driven decision-making have positioned the organization as a leader in the retail industry, attracting industry recognition and accolades.

Conclusion

With over 15 years of experience in the marketing and advertising industry, Steve Dow has consistently demonstrated his ability to drive digital transformation and deliver exceptional results. His deep understanding of consumer behavior, coupled with his strategic vision and analytical prowess, make him a valuable asset to The TJX Companies and a respected leader in the field of digital marketing.