Professional Summary
Professional Overview
Steve Ellis is an experienced Brand Protection professional currently serving as Brand Protection Europe at Ford Motor Company. With a strong background in the automotive industry, he specializes in protecting brand integrity and combating counterfeit products across the European market.
Experience Summary
Current Role
As Brand Protection Europe at Ford Motor Company, Steve is responsible for developing and implementing comprehensive strategies to safeguard the company's prestigious brand and product lines. He oversees a team of brand protection specialists, coordinating cross-functional efforts to identify and mitigate threats, while collaborating with law enforcement and regulatory bodies to take enforcement action against counterfeiters. Under his leadership, Ford has significantly reduced the presence of illicit goods in the European market, protecting both the company's reputation and customers.
Career Progression
Prior to his current role, Steve spent over 25 years working in the automotive aftersales sector, where he gained deep industry expertise and a thorough understanding of the challenges faced by original equipment manufacturers (OEMs). His experience in dealership operations, parts distribution, and customer service has provided him with a unique perspective that informs his brand protection strategies.
Academic Background
Steve holds a Bachelor of Business Administration degree from the University of Warwick, where he specialized in Marketing and Supply Chain Management.
Areas of Expertise
- Brand protection strategy and implementation
- Counterfeit product identification and mitigation
- Automotive industry knowledge and market dynamics
- Cross-functional team leadership and collaboration
- Stakeholder engagement and partnership development
- Data analysis and risk assessment
Professional Impact
Under Steve's leadership, Ford has consistently outpaced industry benchmarks in brand protection, achieving a significant reduction in the prevalence of counterfeit goods across the European market. His proactive approach and innovative solutions have earned him recognition from both internal and external stakeholders, solidifying Ford's position as a leader in brand protection within the automotive industry.
Conclusion
With his extensive industry expertise, strategic mindset, and proven track record of success, Steve Ellis is well-positioned to continue driving impactful brand protection initiatives that safeguard Ford's reputation and customer trust. He remains committed to leveraging his vast experience to protect the company's valuable assets and maintain its competitive edge in the European marketplace.
