Steve Greenhalgh

Brand Protection Manager

Professional Overview

Steve Greenhalgh is a seasoned Brand Protection Manager with extensive expertise in safeguarding the integrity and reputation of leading global brands. In his current role at Xerox, he leverages his deep industry knowledge and analytical skills to develop and implement comprehensive strategies that protect the company's valuable intellectual property and combat counterfeiting.

Experience Summary

Current Role

As the Brand Protection Manager at Xerox, Steve is responsible for overseeing all aspects of the company's brand protection initiatives. He works closely with cross-functional teams to identify and mitigate risks, implement enforcement actions, and spearhead educational campaigns that inform customers and partners about the importance of brand authentication. Under his leadership, Xerox has achieved a significant reduction in counterfeit product circulation, contributing to the preservation of the company's prestigious brand image.

Career Progression

Prior to his current role, Steve held various positions within the brand protection and anti-counterfeiting domains. He served as a Senior Investigator at PwC, where he led complex investigations into international supply chain vulnerabilities and coordinated with law enforcement agencies to disrupt illicit trade networks. Earlier in his career, Steve worked as a Brand Protection Specialist at Unilever, honing his skills in market monitoring, online enforcement, and stakeholder engagement.

Academic Background

Steve holds a Bachelor of Science in Business Administration from the University of Hertfordshire, with a focus on Marketing and International Trade. He is a Certified Brand Protection Professional (CBPP) and has completed advanced training in intellectual property rights protection and supply chain security.

Areas of Expertise

• Brand protection strategy and implementation

• Anti-counterfeiting and anti-piracy initiatives

• Supply chain risk assessment and mitigation

• Intellectual property rights enforcement

• Stakeholder engagement and cross-functional collaboration

• Data analysis and business intelligence

Professional Impact

Under Steve's leadership, Xerox has achieved a 25% reduction in counterfeit product seizures, contributing to the preservation of the company's brand reputation and customer trust. Additionally, he has spearheaded the development of a robust online brand monitoring program, enabling the company to swiftly identify and address emerging threats in the digital landscape.

Conclusion

With his extensive experience in brand protection and a proven track record of driving tangible results, Steve Greenhalgh is a valuable asset to Xerox. He is committed to continuously evolving the company's brand protection strategies to stay ahead of emerging challenges and ensure the long-term integrity of the Xerox brand.