Steve Gross

Chief Marketing Officer

Professional Overview
Steve Gross is an accomplished Chief Marketing Officer with over 30 years of experience driving strategic marketing initiatives and leading high-performing teams across the education, media, and technology sectors. As the current CMO at University of Phoenix, he is responsible for overseeing all aspects of the institution's marketing efforts, including brand management, digital marketing, lead generation, and student acquisition.

Experience Summary

Current Role
As the Chief Marketing Officer at University of Phoenix since 2019, Steve has been instrumental in elevating the university's brand presence and expanding its reach among prospective students. Under his leadership, the marketing team has implemented data-driven strategies that have resulted in a 25% increase in inquiries and a 15% improvement in conversion rates. Steve's deep understanding of the education market and ability to align marketing initiatives with institutional goals have been key factors in the university's continued growth and success.

Career Progression
Prior to his current role, Steve held several senior marketing and executive positions, including CEO at Calvert Education, SVP of Global Marketing at Pearson, and CMO at LexisNexis and Lycos Media. Throughout his career, he has demonstrated a track record of driving innovation, building high-performing teams, and delivering measurable results. Steve's diverse background and extensive experience in the education, media, and technology industries have equipped him with a unique perspective and the skills necessary to navigate the complex marketing landscape.

Academic Background
Steve holds a Bachelor of Science in Marketing from the University of Arizona, where he graduated summa cum laude. He has also completed executive education programs in digital marketing and strategic leadership at Stanford University and the Wharton School of Business.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and lead generation

• Customer acquisition and retention

• Data-driven decision making

• Team building and talent development

• Merger and acquisition integration

Professional Impact
During his tenure as CEO at Calvert Education, Steve led the company's successful transition to a fully digital platform, resulting in a 35% increase in revenue and a 20% improvement in operational efficiency. At LexisNexis, he spearheaded the development and launch of a groundbreaking legal research platform that was recognized as an industry-leading innovation.

Conclusion
Steve Gross is a seasoned marketing executive with a proven track record of driving growth, innovation, and operational excellence. His expertise in the education sector, combined with his strategic vision and proven leadership abilities, make him a valuable asset to the University of Phoenix as it continues to navigate the evolving higher education landscape.