Overview
Name: Steve Hryniuk
Current Position: Associate Director, Digital
Company: Ergobaby
Location: Greater Reno Area, Nevada, United States
LinkedIn Profile: [Steve Hryniuk on LinkedIn](http://www.linkedin.com/in/steve-hryniuk-2b495ab9)
Instagram: [@stevebo77](https://www.instagram.com/stevebo77/?hl=en)
Professional Background
Ergobaby
Title: Associate Director, Digital
Steve Hryniuk currently serves as the Associate Director, Digital at Ergobaby, an established company specializing in baby carriers and related products. He operates primarily out of Reno, NV, with references to Los Angeles, CA (as per social media).
- Digital Leadership: As Associate Director, Digital, Steve Hryniuk occupies a strategic role overseeing Ergobaby’s digital initiatives, covering areas such as web, e-commerce, technical design, and digital marketing. There are also indications that his purview includes digital/technical design responsibilities for both Ergobaby and Tula Baby Carriers (the latter is a brand in Ergobaby’s portfolio).
- Experience and Tenure: His responsibilities at Ergobaby reflect significant experience in digital transformation, technical design, and online brand building targeted at the parenting and baby products segment.
Content and Thought Leadership
- Company Blogging: Steve Hryniuk has authored multiple blog posts for the Ergobaby website, addressing health & wellness for families and parents. Example topics include tips on simplifying parenthood, toxin reduction in the home, and promoting green and sustainable living.
- Noteworthy content: “Simplify, Simplify, Simplify,” a widely referenced piece promoting minimalism and wellbeing among new parents, reflects expertise in communicating complex ideas in a practical manner to a consumer audience.
- Community Focus: Posts authored by Hryniuk consistently advocate for safer family environments, healthy child development, and responsible citizenship, positioning him as a thought leader in consumer-focused sustainability within the baby goods sector.
Education
- University of Nevada-Reno: Steve Hryniuk is an alumnus of this institution, consistent with his current regional base in the Greater Reno Area.
Public Persona & Interests
- Social Media Footprint:
- Instagram @stevebo77: Profiles Hryniuk as involved in both the digital and technical design spaces for Ergobaby and Tula Baby Carriers, with activity based in Reno, NV and Los Angeles, CA.
- Additional information indicates interests in broader digital and technical design as well as a “minor in beer-nerdery” and a side business in t-shirt sales—suggesting a diversified creative background and active engagement with lifestyle brands.
- Community Engagement: Steve Hryniuk’s content reference environmental advocacy (e.g., supporting The Safe Chemical Act), and public health guidance targeting parents, expanding his influence beyond product-centric communication to societal wellbeing.
Company Context: Ergobaby
Ergobaby is positioned as a leading brand in ergonomic baby carriers and related baby products. The company has achieved recognition, including certification by the Juvenile Products Manufacturers Association (JPMA), reinforcing a strong commitment to product safety and regulatory standards. Ergobaby’s portfolio (including Tula Baby Carriers) is geared toward safety-conscious, digital-first consumers. Steve Hryniuk’s digital leadership at Ergobaby directly aligns with company priorities in safety, wellness, and e-commerce growth.
Actionable Insights
- Digital Influence: Steve Hryniuk’s role places him at the core of Ergobaby’s online strategy, making him a key decision-maker for any solutions or products relating to digital operations, e-commerce enhancement, marketing technology, and consumer engagement platforms.
- Sustainability and Regulatory Focus: His thought leadership highlights strong alignment with environmentally conscious and regulatory-compliant products and services, suggesting an openness to partnerships or solutions that advance product safety, digital sustainability, or family health.
- Cross-Brand Digital Stewardship: Responsibilities extend to technical and digital operations for multiple brands within the organization (Ergobaby and Tula Baby Carriers), expanding the scope of his influence across the parent company’s product lines.
- Regional Coverage: Primarily based in Reno, with activity extending to Los Angeles, reflecting flexibility and a broad operational presence across major business hubs.
Contact and Networking
- LinkedIn Network: 40+ connections, indicating a focused but professional digital network in the parenting, baby products, and digital marketing sectors.
In summary, Steve Hryniuk is a high-value digital executive at Ergobaby with cross-brand, cross-regional digital responsibilities, strong content and public engagement, and expertise in combining technical, creative, and well-being-driven digital strategy.
