Professional Role and Responsibilities
Steve Katelman currently serves as the Chief Partnership Officer at Fyllo, a company recognized for its compliance-first SaaS solutions with a strong focus on data-driven marketing and regulatory compliance. He joined Fyllo in March 2022, at a strategic growth phase where the company is expanding its SaaS platform and data marketplace offerings. Under his leadership, Fyllo has developed collaborations with industry leaders such as NCSolutions, aimed at enabling consumer packaged goods (CPG) brands to leverage infused audience data for enhanced marketing precision. Katelman’s role is integral to expanding and nurturing strategic partnerships that amplify Fyllo’s market reach among Fortune 500 brands.
Career Background and Expertise
Steve Katelman brings nearly 30 years of senior leadership experience in advertising and media, primarily with Omnicom Media Group, where he culminated his tenure as Executive Vice President of Global Strategic Partnerships. His key responsibilities at Omnicom involved developing and managing global digital partnerships and pioneering digital media strategies. His last 14 years at Omnicom were marked by a focus on digital innovation, including the successful launch of Annalect, Omnicom’s data and analytics platform.
Katleman has a proven track record in leading large-scale media pitches and winning significant international business, including securing the Unilever Greater China account, recognized as one of the largest media pitches in that region. His expertise spans digital media, strategic partnerships, data-driven marketing strategies, and scaling enterprise SaaS partnerships globally.
Prior to Fyllo, he also held roles at Katelman Power and Bernard Hodes Group, indicating a breadth of experience in marketing services and energy sectors.
Geographic Location and Network
Steve is based in Omaha, Nebraska and maintains a professional network of over 500 connections on LinkedIn. His LinkedIn profile underscores a significant presence in media and marketing circles, reinforcing his role as a well-connected industry leader.
Strategic Value
Steve Katelman’s leadership in partnerships and deep industry knowledge in digital media and data solutions are critical assets to Fyllo’s positioning as a SaaS platform that integrates regulatory compliance with advanced marketing technology. His experience in managing high-value, global strategic partnerships and familiarity with Fortune 500 brands enhances Fyllo’s credibility and potential for sustained growth in data marketplace solutions.
His direct involvement in collaborations with leaders like NCSolutions demonstrates proactive engagement in expanding Fyllo’s ecosystem, positioning him as a key driver of the company’s business development and market expansion efforts.
Key Attributes:
- Position: Chief Partnership Officer, Fyllo
- Previous Role: EVP of Global Strategic Partnerships, Omnicom Media Group
- Industry Expertise: Advertising, Digital Media, Strategic Partnerships, Data & Analytics, SaaS
- Notable Achievements: Led global digital partnerships; instrumental in launching Omnicom's Annalect; secured major international media accounts such as Unilever Greater China.
- Location: Omaha, Nebraska
- Professional Network: 500+ LinkedIn connections
- Current Focus: Expanding SaaS platform partnerships; driving collaborations to unlock CPG marketing growth through data infusion
This profile offers a comprehensive overview of Steve Katelman’s relevant experience and current strategic focus within Fyllo, emphasizing his capability to drive partnership-driven growth through advanced marketing technology and data solutions.
