Professional Summary
Professional Overview
Steve Lawyer is an experienced eCommerce, SEO, and eFulfillment professional with a proven track record of driving digital success at Brigham Young University. With a deep understanding of online consumer behavior and a keen eye for optimizing digital strategies, he has played a pivotal role in shaping the university's e-commerce and digital marketing initiatives over the past 15+ years.
Experience Summary
Current Role
As the eCommerce, SEO, and eFulfillment Specialist at Brigham Young University since 2003, Steve is responsible for overseeing the university's online sales channels, implementing effective search engine optimization (SEO) tactics, and streamlining eFulfillment processes. He has been instrumental in driving significant revenue growth through strategic e-commerce initiatives and elevating the university's online visibility and brand presence.
Career Progression
Prior to his current role, Steve held the position of Digital Marketing Specialist at Brigham Young University from 2004 to 2010, where he developed and executed comprehensive digital marketing campaigns, leveraging a range of tactics to enhance the university's online reach and engagement.
Academic Background
Steve holds a Bachelor of Science degree, with a focus on Marketing, from Brigham Young University. His academic achievements and specialized knowledge in digital marketing and e-commerce have been invaluable in shaping his professional success.
Areas of Expertise
- Ecommerce strategy and implementation
- Search engine optimization (SEO) and search engine marketing (SEM)
- Online consumer behavior analysis and data-driven decision making
- eFulfillment process optimization and inventory management
- Digital marketing campaign planning and execution
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout his tenure at Brigham Young University, Steve has consistently driven measurable results. He has spearheaded the implementation of innovative e-commerce solutions, which have resulted in a 25% increase in online sales revenue over the past 3 years. Additionally, his strategic SEO initiatives have led to a 35% improvement in the university's organic search visibility, attracting a larger prospective student audience.
Conclusion
With his extensive experience, strong technical expertise, and a passion for driving digital transformation, Steve Lawyer is poised to continue making a significant impact on Brigham Young University's e-commerce and digital marketing efforts. His proven track record of success and commitment to excellence make him a valuable asset to the organization.
