Professional Summary

Professional Overview

Steve Munroe is a seasoned marketing executive with over a decade of experience driving strategic growth initiatives within the financial services and market research industries. As the Chief Marketing Officer at ProShares, he is responsible for spearheading the firm's comprehensive marketing strategy, brand positioning, and digital transformation efforts to elevate the company's visibility and market share.

Experience Summary

Current Role

As the CMO at ProShares since May 2024, Steve leads a talented team of marketing professionals in the development and execution of integrated campaigns that support the firm's diverse suite of exchange-traded funds (ETFs). He is instrumental in shaping the company's go-to-market approach, leveraging data-driven insights to optimize marketing channels and deliver impactful messaging that resonates with institutional and retail investors. Under his leadership, ProShares has experienced a significant increase in brand awareness and client acquisition, solidifying its position as a leading provider of innovative financial products.

Career Progression

Prior to joining ProShares, Steve served as the Chief Marketing Officer at Global X ETFs from 2015 to 2024, where he played a pivotal role in driving the firm's rapid growth and establishing it as a prominent player in the ETF market. Earlier in his career, he held roles as a Manager of Customer Analytics at Liberty Mutual Insurance and a Research Analyst at Insights by Kantar, where he honed his expertise in data analysis, consumer insights, and strategic marketing.

Academic Background

Steve holds a Bachelor of Science degree in Regional and Urban Planning from the University of Vermont, where he graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• ETF and financial services industry knowledge

• Data-driven decision making and analytics

• Digital marketing and omnichannel campaign optimization

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at Global X ETFs, Steve spearheaded the development and launch of several award-winning marketing campaigns that drove a 25% increase in client assets under management. He also played a key role in the firm's successful international expansion, overseeing the implementation of localized marketing strategies that resulted in a 30% year-over-year growth in overseas markets.

Conclusion

With his extensive experience, strategic mindset, and proven track record of driving measurable marketing impact, Steve Munroe is poised to continue his success at ProShares, where he will leverage his expertise to elevate the firm's brand, expand its client base, and solidify its position as a leading innovator in the ETF industry.