Professional Summary
Professional Overview
Steve Mushkin is the Founder of Latitude+Lumiere, a leading media research and consulting firm. With over 30 years of industry experience, he is a recognized expert in audience research, content strategy, and data-driven decision making for the entertainment and media industries.
Experience Summary
Current Role
As the Founder of Latitude+Lumiere, Steve is responsible for setting the strategic vision and driving innovation across the company's service offerings. He oversees a team of research analysts and consultants who work closely with clients to uncover insights, identify growth opportunities, and optimize content and distribution strategies. Under Steve's leadership, Latitude+Lumiere has become a trusted partner to some of the most prominent media and entertainment organizations.
Career Progression
Prior to founding Latitude+Lumiere, Steve held key research roles at industry-leading companies. As the Director of Audience Research at Comedy Central, he spearheaded initiatives to better understand viewer preferences and behavior, informing the network's content planning and marketing efforts. Earlier in his career, Steve served as the Manager of Original Program Research at HBO, where he played a pivotal role in evaluating and shaping the network's programming pipeline.
Academic Background
Steve holds a Bachelor of Arts degree in Communications from the University of Massachusetts Amherst, where he graduated with distinction.
Areas of Expertise
- Audience research and data analysis
- Content strategy and programming optimization
- Media industry trends and consumer insights
- Qualitative and quantitative research methodologies
- Strategic planning and business development
Professional Impact
Throughout his career, Steve has been instrumental in driving growth and innovation within the media and entertainment industry. His research-driven approach has helped clients make informed decisions, enhance their content offerings, and better engage their target audiences. Steve is a frequent speaker at industry conferences and has authored numerous thought leadership articles on emerging trends and best practices in media research.
Conclusion
With his deep industry expertise, strategic vision, and track record of success, Steve Mushkin is a respected leader in the media and entertainment sector. As the Founder of Latitude+Lumiere, he continues to push the boundaries of audience research and data-driven decision making, positioning his clients for long-term growth and success.
