Professional Summary

Professional Overview

Steve Pawl is an accomplished marketing executive with over 20 years of experience in driving brand growth and digital transformation across the consumer goods and durable goods industries. As the Chief Marketing Officer at Glen Raven, he leads a team responsible for developing and executing integrated marketing strategies that elevate the company's portfolio of iconic outdoor and interior furnishing brands.

Experience Summary

Current Role

As the Chief Marketing Officer at Glen Raven, Steve is responsible for overseeing all aspects of the company's marketing and brand management functions. He leads a team of talented marketing professionals in developing and implementing comprehensive marketing strategies that drive increased brand awareness, customer engagement, and sales growth for Glen Raven's diverse portfolio of products. Under his leadership, the marketing team has achieved significant milestones, including the successful launch of several new product lines, the implementation of cutting-edge digital marketing campaigns, and the expansion of the company's international presence.

Career Progression

Prior to joining Glen Raven, Steve held several senior marketing leadership roles at prominent consumer and durable goods companies. As the Vice President of eCommerce at Husqvarna Group, he spearheaded the company's digital transformation, driving a significant increase in online sales and customer engagement. Before that, he served as the Vice President of Product & Brand Marketing for Husqvarna's Consumer Brands division, where he was instrumental in repositioning the company's product portfolio and strengthening its brand identity. Earlier in his career, Steve held marketing leadership positions at Fruit of the Loom, Inc. and Newell Rubbermaid, where he gained extensive experience in brand management, product development, and integrated marketing communications.

Academic Background

Steve holds a Bachelor of Science degree in Marketing from the University of North Carolina at Chapel Hill, where he graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital marketing and eCommerce optimization

• Product innovation and portfolio management

• Strategic planning and change management

• Analytical and data-driven decision making

Professional Impact

Throughout his career, Steve has consistently demonstrated his ability to drive business growth and operational excellence through his innovative marketing strategies and leadership. His work has been recognized with numerous industry awards, including the Effie Award for Advertising Effectiveness and the PROMO Top 100 Marketing Campaigns of the Year.

Conclusion

With his deep industry expertise, strategic vision, and proven track record of delivering results, Steve Pawl is a seasoned marketing executive poised to continue driving the growth and success of Glen Raven's iconic brands in the years to come.