Steve Robaire
Executive Vice President
Professional Overview
Steve Robaire is an accomplished executive with extensive experience in the sports and retail industries. As the Executive Vice President at Authentic Brands Group, he leverages his expertise in global operations, brand management, and strategic marketing to drive growth and innovation across the company's diverse portfolio of brands.
Experience Summary
Current Role
In his current role as Executive Vice President at Authentic Brands Group, Steve is responsible for overseeing the global expansion and brand development strategies for the company's iconic brands. He collaborates with cross-functional teams to identify new market opportunities, develop impactful marketing campaigns, and enhance the customer experience. Under his leadership, Authentic Brands Group has strengthened its position as a leading global brand management company.
Career Progression
Prior to his current role, Steve held various leadership positions at Reebok, where he demonstrated his ability to drive business transformation and international growth. As the Vice President and General Manager of Reebok Greater China, he spearheaded the brand's expansion in the Chinese market, delivering double-digit revenue growth and solidifying Reebok's position as a premier fitness and lifestyle brand. Earlier in his career, Steve served in roles such as Senior Director of Sports & Entertainment Marketing and Global Events, Director of Instructor Engagement and Global Events, and various marketing management positions, showcasing his versatility and progressive career advancement.
Academic Background
Steve holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, where he specialized in Marketing and International Business.
Areas of Expertise
- Global brand strategy and positioning
- International market expansion and localization
- Omnichannel marketing and customer experience optimization
- Sports and fitness industry dynamics
- Collaborative leadership and cross-functional team management
Professional Impact
During his tenure at Reebok, Steve spearheaded several high-profile initiatives that strengthened the brand's global presence and engagement with consumers. He led the successful launch of the Reebok Nano line, a groundbreaking fitness apparel and equipment collection that resonated with the brand's core fitness enthusiast audience. Additionally, he oversaw the coordination of large-scale global events, such as the Reebok CrossFit Games, which enhanced the brand's visibility and connection with its target communities.
Conclusion
With his exceptional track record of driving business growth, brand innovation, and international expansion, Steve Robaire is poised to continue making a significant impact in his role as Executive Vice President at Authentic Brands Group. His deep industry expertise, coupled with his visionary leadership and collaborative approach, make him a valuable asset in shaping the future of the company's renowned brand portfolio.
