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Steve Sorge

Professional Summary



Professional Overview



Steve Sorge is a seasoned entrepreneur and marketing professional, currently serving as the Founder and Chief Executive Officer of two successful ventures - Mobile Fringe and Mall Maverick. With over 15 years of experience in the industry, Sorge has established himself as a respected leader and innovator, driven by a passion for leveraging technology and data-driven strategies to drive business growth.

Experience Summary



Current Roles


Founder - CEO, Mobile Fringe (2008-Present)
  • Founded and leads a prominent mobile marketing and technology agency, delivering innovative solutions to clients across North America.

  • Oversees all aspects of the business, including strategic planning, operations, client relations, and new product development.

  • Under Sorge's leadership, Mobile Fringe has become a trusted partner for numerous Fortune 500 companies, driving measurable results through cutting-edge mobile campaigns and analytics.


Chief Executive Officer, Mall Maverick (2008-Present)
  • Serves as the CEO of a leading retail technology startup, spearheading the development and deployment of a proprietary mobile platform that enhances the shopping experience for consumers and retailers.

  • Responsible for setting the company's strategic vision, securing funding, and leading a cross-functional team to execute on key initiatives.

  • Instrumental in securing partnerships with major mall operators and retail chains, positioning Mall Maverick as a market leader in the evolving retail technology landscape.


Career Progression


Member, Marketing Professional Advisory Council - Sheridan (2015-Present)
  • Serves on the advisory council, providing strategic guidance and industry insights to the university's marketing program.

  • Contributes to curriculum development, mentors students, and helps shape the program's focus to better align with industry needs.


Member, Canadian Marketing Association (2010-2014)
  • Actively participated in the association's Mobile Council and Mobile Task Force, shaping industry standards and best practices in mobile marketing.

  • Leveraged his expertise to help the CMA develop educational resources and thought leadership content for its members.


Founder, Think Fringe aka Sorge Consulting (2002-2010)
  • Built a successful consulting practice, providing strategic marketing and technology advisory services to a diverse range of clients.

  • Developed a reputation as a highly sought-after expert in the mobile and digital marketing space, advising clients on effective campaign design and implementation.


Academic Background


Sorge holds a Bachelor of Business Administration degree from the University of Toronto, with a specialization in Marketing and Technology Management. He has also completed several executive education programs, further enhancing his expertise in areas such as digital transformation, data analytics, and entrepreneurship.

Areas of Expertise


  • Mobile marketing strategy and execution

  • Retail technology and innovation

  • Data-driven decision making and analytics

  • Entrepreneurship and business development

  • Strategic planning and change management

  • Industry thought leadership and advisory


Professional Impact


  • Recognized as a leading voice in the Canadian mobile marketing industry, frequently invited to speak at industry events and conferences.

  • Instrumental in shaping the evolution of mobile marketing best practices through his contributions to the Canadian Marketing Association.

  • Successful track record of building and scaling high-growth technology ventures, with a focus on disruptive solutions that address emerging market needs.

  • Passionate about mentoring the next generation of marketing professionals and supporting the development of marketing education programs.


Conclusion


With his diverse experience, strong entrepreneurial spirit, and deep industry expertise, Steve Sorge is poised to continue driving innovation and growth within the mobile marketing and retail technology sectors. Committed to leveraging the power of data and technology to create value for clients and stakeholders, Sorge remains focused on expanding the reach and impact of his ventures while contributing to the broader advancement of the marketing profession.