Professional Summary

Professional Overview

Steve Southard is a seasoned marketing professional with over 30 years of experience in the hospitality and non-profit sectors. As the Director of Marketing at SPSI Inc., he is responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth for the company.

Experience Summary

Current Role

As the Director of Marketing at SPSI Inc. since 2014, Steve has been instrumental in shaping the company's marketing vision and execution. He oversees all aspects of the marketing function, including digital marketing, content creation, event planning, and strategic partnerships. Under his leadership, SPSI Inc. has experienced a significant increase in brand visibility and a 25% growth in sales pipeline.

Career Progression

Prior to his current role, Steve held various marketing and sales leadership positions in the hospitality industry. He served as the Director of Sales & Marketing at Sea Palms Golf & Tennis Resort, where he successfully increased revenue by 18% through targeted marketing campaigns and customer retention initiatives. Additionally, he gained valuable experience as a Sales Manager at Crowne Plaza Ravinia and a Banquet Manager at Hyatt Regency Atlanta.

Before transitioning to the corporate world, Steve was the Owner of Steve Southard Marketing, a boutique agency that provided marketing consulting services to small and medium-sized businesses. He also worked as a Marketing Representative at the Boys & Girls Clubs of SE GA, where he implemented innovative outreach strategies to increase community engagement and donor contributions.

Academic Background

Steve holds a Bachelor's degree in Marketing from the University of Georgia, where he graduated cum laude.

Areas of Expertise

• Integrated marketing strategy development

• Digital marketing and social media management

• Brand positioning and reputation management

• Lead generation and customer acquisition

• Event planning and sponsorship management

• Strategic partnerships and business development

• Team building and leadership

Professional Impact

Throughout his career, Steve has consistently demonstrated his ability to drive measurable results and create lasting impact. He has led successful branding and marketing campaigns that have resulted in increased visibility, customer engagement, and revenue growth for the organizations he has served. Known for his strategic mindset, collaborative approach, and data-driven decision-making, Steve is a respected marketing leader who continues to contribute to the success of SPSI Inc. and the broader industry.

Conclusion

With his extensive experience, diverse skill set, and a proven track record of driving business growth, Steve Southard is well-positioned to continue making a significant impact as the Director of Marketing at SPSI Inc. His passion for marketing, combined with his strong leadership abilities, makes him a valuable asset to the organization and a respected professional in the industry.