Steve Velderman
VP Sales, Wilson Company
Professional Overview
Steve Velderman is an accomplished sales executive with over 25 years of experience driving revenue growth and operational excellence in the distribution industry. As the VP of Sales at Wilson Company, he leverages his deep industry knowledge and strategic leadership to spearhead national sales initiatives, cultivate high-performing teams, and deliver exceptional customer experiences.
Experience Summary
Current Role
As the VP of Sales at Wilson Company, Steve is responsible for overseeing the organization's national sales strategy and execution. In this role, he has successfully expanded the company's customer base, improved sales productivity, and implemented data-driven decision-making processes to optimize performance. Under his leadership, Wilson Company has consistently exceeded sales targets and solidified its position as a market leader.
Career Progression
Prior to his current role, Steve served as the V.P., Director of Sales at Wilson Company, where he played a pivotal role in driving the company's sales growth and operational efficiency over a 22-year tenure. Earlier in his career, he gained valuable experience as an Outside Sales Representative at Huttig Distribution, leveraging his customer-centric approach to build strong client relationships and drive revenue.
Before transitioning to the private sector, Steve spent over 20 years serving in the U.S. Navy, where he held the position of Command Chief, leading diverse teams and contributing to the organization's mission-critical objectives.
Academic Background
Steve holds a Bachelor of Science degree in Business Administration from the University of Texas at Austin, with a concentration in Sales and Marketing.
Areas of Expertise
- Strategic sales leadership and team development
- Consultative selling and client relationship management
- Distribution and logistics industry expertise
- Data analysis and performance optimization
- Cross-functional collaboration and stakeholder management
- Change management and process improvement
Professional Impact
Under Steve's leadership, Wilson Company has consistently exceeded its annual sales targets, achieving double-digit revenue growth year-over-year. He has played a pivotal role in launching innovative sales programs, forging strategic partnerships, and implementing cutting-edge technologies to enhance the customer experience.
Steve is a respected industry thought leader, frequently speaking at trade events and contributing to industry publications. He is actively involved in professional organizations, such as the National Association of Wholesaler-Distributors, where he shares his expertise and collaborates with peers to drive the industry forward.
Conclusion
With his extensive experience, strategic vision, and commitment to excellence, Steve Velderman is a valuable asset to the Wilson Company team. He is poised to continue driving the organization's sales growth and solidifying its position as a market leader in the distribution industry.
